Programmatic Media Platform Buyer
About this role
AD+GENUITY | PROGRAMMATIC MEDIA BUYER
ABOUT AD+GENUITY:
Ad+genuity is a full-service digital media buying agency focused on developing omnichannel strategies for both paid social and programmatic advertising. Our focus is on building trust with our clients by providing them with a transparent media buying strategy focused on delivering their message on a brand safe, qualified placement.
JOB SUMMARY:
The Programmatic Buyer is responsible for executing day-to-day campaign tasks across DSP environments, including setup, trafficking, pacing management, quality control, and optimization support. This role focuses on accurate execution, reporting assistance, and tactical performance management under the direction of senior buyers or programmatic leads. The Programmatic Buyer collaborates closely with strategy, analytics, and client-facing teams to ensure campaigns are launched correctly, monitored consistently, and optimized to performance expectations.
WHO WE’RE LOOKING FOR:
Skilled programmatic practitioner with foundational DSP experience
Detail-oriented executor who values accuracy, consistency, and QA discipline
Analytical thinker eager to learn optimization logic and performance drivers
Organized multitasker comfortable managing multiple campaigns simultaneously
Collaborative team member who communicates clearly and escalates issues appropriately
Curious learner motivated to build deeper platform and optimization expertise
RESPONSIBILITIES:
Build and launch programmatic campaigns in DSP platforms following workflow standards and QA checklists.
Map creative assets, apply audience segments, set budgets, and configure pacing, targeting, frequency caps, geo settings, and brand safety controls.
Conduct QA reviews to ensure proper trafficking, pixel implementation, platform settings, and alignment to strategy.
Track pacing, budget allocation, audience delivery, inventory performance, and channel accuracy on a daily basis.
Identify delivery issues, inefficiencies, underdelivery risks, or pacing deviations and escalate as needed.
Maintain daily health checks and provide internal updates to senior buyers or client-facing teams.
Assist in execution of optimization changes guided by senior buyers, analysts, or strategic direction.
Apply bid adjustments, budget reallocation, frequency optimization, supply path filtering, or creative rotation updates when instructed.
Support A/B testing and tactical changes designed to improve KPI performance.
Support reporting teams by organizing campaign data, extracting performance metrics, and documenting optimization actions.
Deliver performance notes, pacing screenshots, and campaign health updates to internal stakeholders.
Maintain platform hygiene, naming conventions, trafficking accuracy, and documentation standards.
Ensure adherence to brand safety, privacy compliance, platform policy, and internal SOPs.
REQUIREMENTS:
1–3 years of experience in programmatic media, ad operations, DSP execution, or performance marketing
Working knowledge of at least one major DSP platform (e.g., The Trade Desk, DV360, MediaMath, Yahoo DSP)
Strong attention to detail and comfort working with pacing trackers, QA checklists, and spreadsheets
Basic understanding of targeting controls, bidding logic, and campaign performance indicators
Strong communication and teamwork skills
Interest in growing programmatic expertise and optimization skills
COMPENSATION:$65,000-$70,000
Comprehensive benefits package, including medical, dental, vision
401k-matching contribution
Generous paid-time-off compensation
Flexible work schedule
Paid volunteer opportunities and company-supported charitable events
Collaborative, creative, and fun team environment with professional growth opportunities
ABOUT MILES:
Miles Partnership is a global collective of specialized brands united by a shared commitment to positively advancing the travel industry through collaboration, innovation and meaningful impact. By combining deep individual expertise with a spirit of partnership, we help destinations thrive on a worldwide scale.
OUR COMMITMENT TO CULTURE:
We are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.
Ad+genuity is an equal employment opportunity employers.
Originally posted on Himalayas
