Paid Media Specialist (Google)

My Amazon Guy · United States · posted today ago

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About this role

Category: Marketing

Location:

We are seeking a skilled and results-driven Paid Media Specialist (Google) to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.
Key Responsibilities

Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI).
Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments.
Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization.
Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks.
Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive.
Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development.
Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency.
Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience.
Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize campaign downtime or inefficiencies.
Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency.

Requirements

At least 2 years of AdWords experience, demonstrating proficiency in campaign creation, optimization, and analysis.
Strong knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Search (PPC), with a solid understanding of how they interrelate.
Google Ads certification is required to validate expertise in the platform.
Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments.

Technical Requirements