SEO & AEO Specialist

Pavago · South Africa · posted today ago

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About this role

Position Type: Full-Time | Remote

Working Hours: U.S. Business Hours

About the Role

We are looking for an SEO & AEO Specialist to manage on-page optimization, content creation, and search visibility for multiple client websites. You will combine strong SEO fundamentals with an understanding of how content is discovered through AI-driven search and answer engines. This role is ideal for someone who can write high-quality, optimized content, make website updates directly, and manage multiple client deliverables while staying organized and proactive.

Key Responsibilities

SEO & Website Optimization

Audit and optimize client websites, including content, metadata, internal linking, and site structure.
Make and publish website updates directly through WordPress or other CMS platforms.
Apply local SEO best practices, including location-specific content and Google Business Profile signals.

Content & AEO

Write well-researched, engaging content, including service pages, blog posts, and location-based landing pages.
Apply Answer Engine Optimization (AEO) techniques to improve visibility in AI-driven search, featured snippets, voice search, and other answer-based results.
Structure content around relevant questions and search intent while maintaining quality and readability.

Performance & Deliverable Management

Monitor rankings, organic traffic, and engagement data to identify opportunities for improvement.
Manage content calendars and deliverables across multiple client accounts.
Track deadlines, flag blockers early, and ensure work is completed accurately and on time.

Required Experience & Skills

2+ years of hands-on experience in SEO, preferably working with local or small-to-medium-sized businesses.
Strong content writing skills with the ability to create clear, persuasive, and SEO-friendly content.
Practical understanding of AEO and AI-driven search principles.
Experience structuring content for featured snippets, People Also Ask, and AI search visibility.
Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms.
Experience working directly in WordPress or another CMS.
Strong written English with excellent grammar, clarity, and attention to detail.
Ability to manage multiple client accounts and deliverables independently.

What We're Looking For

The ideal candidate takes ownership of their work, stays organized across multiple projects, and communicates proactively when priorities or timelines change. You should be curious about how AI is changing search and willing to adapt your approach as the industry evolves. Care and attention to detail are especially important when making live website changes that directly impact clients.