Head of Marketing Operations

Perplexity · San Francisco · posted today ago

About this role

In 2026, we launched Computer, the defining product for the new era of agentic AI. Millions of people and teams adopt Perplexity and Computer on their own, and our enterprise marketing programs bring in thousands more leads. We've grown this far without a marketing automation platform or a dedicated Marketing Operations team. We're ready to build both.

We're hiring our first Head of Marketing Operations. You'll choose and implement our first marketing automation platform. You'll own how every marketing and product lead is enriched, scored and routed. And you'll build the campaign operations, attribution and reporting that connect our B2B and enterprise marketing to pipeline and revenue.

You'll report to the Head of Revenue Operations and build a team. Your first direct report is a GTM Engineer, who builds our enrichment, scoring and routing systems in code. You set the definitions, strategy and priorities for that work, and the GTM Engineer is your force multiplier for delivering it.

Why Perplexity is different

Craftsmanship. We build high quality, tasteful products targeting both the AI native and AI curious.
Ownership. You identify the problem, design the solution and ship it.
Entrepreneurship. We think like founders, act with urgency, and hustle to deliver for each other and our users.
Scholarship. Work among highly talented peers, pursuing knowledge and truth, upleveling ourselves, our teams, and our products.
Partnership. We amplify each others' strengths, break down silos, and give selflessly to help our colleagues deliver excellence.

What you'll do

Build and lead the Marketing Operations team. Manage the GTM Engineer from day one, set the team's roadmap, and hire the next roles as the function grows. Stay hands-on while the team is small.
Select and implement our marketing automation platform. Run the evaluation across established and AI-native platforms, covering requirements, integrations, security, scale and total cost. Then lead the rollout: the data model, the Salesforce sync, lifecycle stages, program templates, permissions and the migration of our existing B2B email programs.
Own the lead lifecycle. Define lifecycle stages, qualification criteria, handoff SLAs and recycle rules with Marketing and Sales leadership. Make sure they are enforced the same way in the marketing automation platform and in Salesforce.
Own enrichment, scoring and routing. You are accountable for every lead being complete, accurately scored on fit, intent and product usage, and sent to nurture or to a BDR, AE or Account Manager within SLA. The GTM Engineer builds and runs these systems. You direct the work, supply marketing engagement signals to the scoring model, and answer to Sales and Marketing for the results.
Own or co-own the prospecting tools our BDRs use. Lead the implementation and evolution of these tools, which will be a combination of internally built applications and vendor solutions. Work with BDR leadership to set requirements, decide what to build and what to buy, drive adoption, and measure the impact on meetings and pipeline. The GTM Engineer delivers the internal builds and the integrations with vendor tools.
Stand up account-based marketing and sales as a motion. Work with Sales and Marketing leadership to select and tier target accounts by fit, intent and product usage, and set the level of investment for each tier, from one-to-one plans for strategic accounts to scaled programs for the broader list. Map the buying group at each account and roll individual engagement up to an account-level score that tells BDRs and AEs when to act. Design the coordinated plays that Marketing, BDRs and AEs run together across email, ads, events and outbound, with clear triggers, owners and follow-up SLAs. Measure the program by account: buying-group coverage, engagement, meetings, pipeline and win rate against comparable non-target accounts. The GTM Engineer builds the account scoring, signals and orchestration behind these plays.
Run nurture and campaign operations for B2B and enterprise marketing. Build the nurture tracks that leads enter when they aren't ready for sales, including entry and exit rules. Set up a repeatable way to build, test and launch email, webinar, event, paid and account-based programs. Keep a clean Salesforce campaign structure so every program rolls up correctly.
Own attribution and marketing reporting. Build the tracking and lead source model, define how we measure pipeline that marketing sourced and influenced, and own the dashboards and weekly funnel review that leadership uses. Marketing and Revenue Operations should report the same numbers.
Protect data quality, consent and deliverability. Own consent, preferences and suppression for B2B and enterprise marketing email under GDPR, CCPA and CAN-SPAM. Own sending-domain health and inbox placement for that email. The Growth team owns product and consumer lifecycle messaging, so agree shared rules with them on contact frequency, suppression and sending domains.
Partner with Growth on web conversion. Growth owns the website, sign-up flows and in-product surfaces. You own what happens to a B2B lead after capture: form field standards, tracking parameters, consent capture, and a clean handoff into the marketing automation platform and Salesforce.
Own the marketing technology stack and its budget. Evaluate vendors, manage renewals, add what the team needs and retire what it has outgrown.
Set the operating rhythm. Run intake and prioritization for marketing operations requests, document every system, and train marketers and sellers on how to use what you build.
Use AI to do more with a small team. Use Computer and other AI tools to automate campaign builds, data cleanup, reporting and lifecycle workflows.

What success looks like

In your first 30 days:

Audit how leads are captured, enriched, scored, routed and emailed today, and document the gaps.
Write the requirements for the marketing automation platform and start the evaluation.
Agree with Growth on who owns which messages, audiences and sending domains.

In your first 60 days:

Select the platform and start implementation with a clear rollout plan.
Publish agreed lifecycle stage definitions and handoff SLAs.
Set the GTM Engineer's priorities for enrichment, scoring and routing, and publish a baseline funnel report.

In your first 120 days:

Take the platform live with a reliable Salesforce sync, consent and preference management, and the first nurture programs running.
Have scoring and routing meet the agreed speed-to-lead SLA.
Deliver a first attribution model that Marketing, Sales and Finance all use.

In your first 6 months:

Build the team beyond the GTM Engineer, based on a hiring plan you've made the case for.
Show a measurable lift in lead-to-meeting and meeting-to-opportunity conversion.
Report marketing-sourced and marketing-influenced pipeline as one trusted number in company planning.

Qualifications

8+ years in marketing operations or revenue operations at a B2B SaaS company, including 2+ years managing people.
Experience at a company with a large consumer user base alongside an enterprise business, coordinating with a product lifecycle or growth team.
You've led the selection and implementation of a marketing automation platform from scratch, or a full migration, including the Salesforce sync.
Deep, hands-on expertise in at least one major platform, such as HubSpot or Marketo. You can still build in it yourself.
You've designed, shipped and measured a lead scoring and routing model, with a lifecycle and SLAs that Sales followed.
You've built attribution and pipeline reporting that Sales and Finance used to make decisions.
Experience directing technical builders, such as GTM engineers, systems engineers or analysts. You can scope technical work, set priorities and judge the result.
Working knowledge of the Salesforce data model (leads, contacts, accounts, opportunities, campaigns) and enough SQL to trace a record across systems.
Working knowledge of consent and privacy rules (GDPR, CCPA, CAN-SPAM) and email deliverability (SPF, DKIM, DMARC, list hygiene).
Clear communicator. You explain systems and data to executives without jargon, and turn business requests into requirements.
Builder mindset. You're comfortable being the first hire in a function and creating structure where none exists.

Nice to have

Experience in a hybrid product-led and sales-led motion, including product-qualified leads and mapping users to accounts.
Experience with a warehouse-first stack: Snowflake, dbt, reverse ETL and Clay.
Experience deploying AI-native marketing tools or agents in production.
Experience running event and webinar operations, including lead capture and follow-up.
Experience building a marketing operations team from the first hire.