Marketing Manager (m/f/d)

AffiliateLandscape · Berlin · posted today ago

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About this role

Location: Fully Remote – Worldwide
Employment Type: Full-time
Industry: Performance Marketing / Digital Advertising

About the Role

We are looking for a data-driven Performance Marketing Manager who understands how to plan, execute, and optimize digital acquisition campaigns across multiple channels.

You will be responsible for driving measurable growth through paid media, affiliate marketing, and other performance-based acquisition channels.

The ideal candidate combines analytical thinking with hands-on campaign management experience and understands how to scale campaigns while maintaining strong ROI and profitability.

Key Responsibilities

Develop and execute performance marketing strategies across multiple acquisition channels.
Plan, launch, manage, and optimize paid advertising campaigns.
Manage and scale campaigns across Google Ads, Meta Ads, TikTok Ads, native advertising, and other relevant platforms.
Develop and manage affiliate and partner-driven acquisition channels.
Monitor campaign KPIs, including CPA, CPC, CPM, CTR, CVR, ROAS, and ROI.
Analyze campaign data and identify opportunities for optimization and growth.
Manage marketing budgets and allocate spend efficiently.
Conduct A/B testing of creatives, landing pages, audiences, and campaign structures.
Collaborate with creative, analytics, and business development teams.
Stay up to date with advertising trends, platform updates, and new acquisition opportunities.

Requirements

3+ years of experience in performance marketing or digital advertising.
Hands-on experience managing paid acquisition campaigns.
Strong understanding of campaign tracking, attribution, and analytics.
Experience with Google Analytics, Google Ads, Meta Ads Manager, or similar platforms.
Excellent analytical skills and a data-driven mindset.
Understanding of affiliate marketing and performance-based acquisition models.
Experience managing budgets and optimizing campaigns based on profitability.
Ability to work independently in a fully remote environment.
Fluent English; additional languages are an advantage.

What Makes You Stand Out

Experience in affiliate marketing, CPA networks, or media buying.
Knowledge of tracking platforms such as Voluum, RedTrack, Binom, or Keitaro.
Experience with native advertising platforms such as Taboola, Outbrain, or MGID.
Experience in iGaming, Finance, Nutra, E-commerce, or Lead Generation.
Strong understanding of landing page optimization and conversion rate optimization.