Marketing Manager - ERP

• Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same.
  

• You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline.

• Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.

• Budget; manage and report on the marketing budget.

• OEM Management

• Responsible for the output and performance of our content and digital marketing

• Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.

• Sales Support; support the sales team with collateral and content to help them convert more prospects.

• Demand Generation; utilise a variety of tools and tactics to generate leads and drive pipeline growth.

• Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.

• Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.

• Automate marketing tools, ensure marketing and sales activities are connected

• Assist in the analysis and mapping of client business requirements to application solutions;

• Develop and deliver progress reports, proposals, requirements documentation and presentations;

• Oversee design and solutions to meet the needs of business requirements.

• Present formal presentations and executive summaries to senior management to provide recommendations and status updates;

• Should be able to understand and map domain requirement with standard functionalities available in ERP;
  

Requirements

• Experience of 3-5 years in ERP / Digital Solution marketing activities
  

• Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.

• Excellent written skills with the ability to present at board level and inspire a team.

• Broad experience across online and offline marketing channels.

• Excellent relationship building skills.

• Track record of managing external marketing agencies if necessary

• Experience in running campaigns, events, workshops

• Budget management experience.

• MBA is preferred but not mandatory;

• Hands on experience in using lead generation tools and CRM

• Applicants must be willing to travel overseas;

• Good communication skills and interpersonal skills at all levels;

• Able to work independently with minimum supervision & under pressure;
  

Originally posted on Himalayas