Head of Marketing
About this role
Proximie is on a mission to improve healthcare by transforming the world’s operating rooms into connected ecosystems of people, devices, and data.
Our Intelligence Suite transforms operating room (OR) performance, keeping teams in sync and workflows on track to maximise throughput. Simultaneously our computer vision and AI capabilities capture real-time data and detect surgical events – improving quality of data outputs. The result: ORs are optimised like never before – with predictive analytics and automated notifications ensuring patients and staff are in the right place at the right time.
Once practitioners are in the OR, our Surgical Suite enables real-time remote access and creates a secure video record of every procedure; improving training, education, and collaboration. It is an intuitive asset which helps instil a culture of continuous learning, accelerates the adoption of cutting-edge medical devices, and enhances surgical performance across the entire global workforce – improving outcomes and saving lives.
Proximie was commercialised in 2019 and is available in over 500 facilities globally. Check out our Founder and CEO Nadine’s Origins Story here:
Position Overview
Proximie is looking for a US-based Head of Marketing to lead its global marketing function, own investor relations end to end, and drive our growth in the US market. Reporting to the Chief Commercial Officer and working directly with the CEO and CFO, you will shape how hospitals, health systems, partners and investors understand Proximie as an AI-driven surgical technology company, with a particular focus on building our presence across the US healthcare landscape. You will be accountable to the executive team and the board for pipeline, brand and investor confidence.
This is a newly created senior leadership role. You will lead and develop the marketing team, including the Growth and Brand & Communications functions, set the strategy and operating model they deliver against, own the budget, and represent Proximie with investors, analysts and strategic partners. You bring deep experience leading a marketing function at a venture-backed technology company, direct experience of fundraising and investor communications, a strong command of AI and data narratives, and the judgment to represent Proximie in the boardroom as comfortably as in the market.
This is a remote role open to candidates based in Central or Eastern time zones, with travel as needed.
Responsibilities
Investor relations and fundraising
Own investor relations with the CEO and CFO: the equity story, investor updates, board and fundraising materials, and data rooms.
Lead the marketing and communications workstream of fundraising end to end, and manage relationships with current and prospective investors, analysts and strategic partners.
Keep customer, press and investor messaging aligned on one story about Proximie’s AI strategy, traction and market opportunity.
Strategy and leadership
Set and lead Proximie’s global marketing strategy and operating model, with the US as the primary growth market.
Lead, develop and resource the marketing team, including the Growth and Brand & Communications functions; own the budget,; and report pipeline, CAC, and brand KPIs to the CCO, CEO and board.
Positioning and demand
Own Proximie’s positioning as an AI and data platform for surgery, making technical capabilities clear and credible to clinical, operational, and executive buyers and investors.
Lead thought leadership on AI in healthcare, including responsible AI and clinical evidence, and keep positioning ahead of competitive and regulatory change.
Direct the build of a data-driven demand engine across digital, ABM, events, and partnerships, delivered by the Growth function, with pipeline and revenue goals shared with Sales and Customer Success.
Set the strategy for AI and automation across the marketing stack.
Oversee the brand, corporate communications, PR, and media relations, delivered by the Brand & Communications function and agency partners.
Requirements
12+ years in B2B technology marketing, including at least 5 years leading a marketing function at a high-growth, venture-backed company.
Direct experience of investor relations and fundraising, such as building investor materials, supporting funding rounds, or managing investor communications. This is an essential requirement.
A track record of positioning and launching AI, machine learning, data, or SaaS platform products to enterprise buyers.
Experience owning a marketing budget and being accountable for pipeline and revenue outcomes.
Experience leading a distributed marketing team across regions, including managing function leads.
Ability to explain complex technology clearly and credibly to technical, clinical, executive, and investor audiences.
Strong analytical skills and fluency with modern marketing technology, including AI-enabled tools.
Experience managing PR agencies and external partners.
Executive presence and comfort presenting to boards, investors, and senior customers.
Nice to have
Familiarity with US health system buying processes and stakeholders.
Experience at a Series B or later company preparing for later-stage financing or exit.
An established network among healthcare or technology investors, analysts, or media.
Why Work for Proximie?
You will be encouraged to grow in your role, take ownership and gain responsibilities. Proximie’s values are Ownership, Deliver Results, Build Trust and Go Beyond.
Generous annual leave. Two “well-being” days per year plus the day off for your birthday.
“Summer Fridays” – early office closing on Fridays during summer months.
Annual bonus programme – based on individual contribution.
To support your professional growth, all permanent employees will have access to an annual stipend of $1,000 to assist with personal development activities.
Flexible working hours – we trust our people to manage their time and to focus on wider results.
A flat organizational structure where every opinion matters, ideas are cultivated, and innovation is encouraged.
Proximie is a truly global company with teams across the UK, Europe, United States and the Middle East, giving you opportunities to see the world.
Proximie is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law.
Originally posted on Himalayas
