Email Marketing Automation Specialist

ShowMojo · Philippines · $15 – $15 · posted today ago

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About this role

About PropertyTek

PropertyTek is a private equity-backed holding company transforming property management through a growing portfolio of SaaS brands. Our products power leasing automation for single- and multifamily residential property managers.

We're looking for a Marketing Automation Specialist who thrives in a fast-paced, growth-oriented environment. This is a role that will build the systems that move leads through our marketing funnel, directly supporting Sales and our mission to transform the property technology landscape.

Role Overview

We're hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio (ShowMojo and Tenant Turner). This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows.

This is a contractor position, remote, Philippines-based preferred.

Key Responsibilities

Workflow Architecture

Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences
Architect lead scoring models tailored to property management buyer behavior
Build segmentation logic specific to the property management vertical (portfolio size, unit count, market, product line — ShowMojo vs. Tenant Turner)
Design lifecycle-stage email flows: lead nurture, trial/onboarding, activation, upsell/expansion, renewal, win-back

Hubspot Execution

Set up campaigns in HubSpot, bringing together the emails, landing pages, forms, and assets for each one
Build and send emails in HubSpot, including newsletters, one-off sends, and nurture emails
QA every email before it goes out
Own the marketing email calendar: keep it current, keep every team informed of what's going out and when, and make sure sends stick to the schedule
Coordinate email sends with Customer Success
Keep HubSpot organized with consistent naming and foldering for emails, lists, and campaigns
Own UTM tracking on every email and campaign link, so each click gets credited to the right campaign

Content & Landing Pages

Write email copy for automated email workflows sequences
Build and publish landing pages in HubSpot's CMS/page tools to support campaigns and lifecycle flows
Publish blog posts and pages in WordPress
Ensure workflows, content, and landing pages work as one connected system

Ongoing Optimization

Run and maintain our lead nurture flows: keep emails, offers, and links current, and test changes that improve engagement and conversions
Monitor email performance and revise logic accordingly; share the results and make regular optimization recommendations to the team
Maintain clean data hygiene practices within workflows (list membership, enrollment/re-enrollment logic, suppression rules)

Requirements

Required Qualifications

Demonstrated HubSpot workflow architecture experience — must be able to design multi-branch automation from a blank canvas, not just configure templates
Hands-on experience building lead scoring models
Experience building segmentation strategies (behavioral, firmographic, or lifecycle-based)
Experience designing lifecycle-stage email flows (nurture through renewal)
Experience building landing pages in HubSpot's CMS or page builder tools
Hands-on HubSpot Marketing Hub experience: building emails, landing pages, and campaigns
3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpot
Strong B2B email copywriting skills, with samples you can share
Experience publishing content in WordPress
A sharp eye for QA: you catch broken links, wrong personalization tokens, and rendering issues before anything goes out
Comfortable reading email performance data (opens, clicks, conversions) and turning it into clear recommendations
Organized and proactive, with the communication skills to keep multiple teams aligned on a shared calendar
Comfortable working independently in a remote, asynchronous, US-hours-adjacent environment

Preferred Qualifications

Prior experience in property management, real estate, or a related vertical (rental software, PropTech, or landlord/tenant-facing products)
HubSpot certification(s) — Marketing Software, Email Marketing, or Reporting
Experience working across multiple product lines or brands within one HubSpot portal
Experience with A/B testing email sequences and using results to refine workflow logic
Experience running or maintaining lead nurture and lifecycle email flows
Experience with UTM tracking and campaign attribution

Schedule and Availability

This role is a full-time equivalent of about 160 hours a month. Your working day should overlap consistently with US Eastern morning hours, when our standups, Sales syncs, and most async requests happen.