Director, Global Strategic Marketing
About this role
We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress. Join us!
Director, Strategic Marketing – Chromatography
Repligen is seeking a Director of Strategic Marketing to lead global marketing strategy for the Chromatography business unit, including resins and pre-packed columns. This role is responsible for translating business strategy into high-impact, demand-generating marketing programs that drive customer preference, accelerate adoption, and deliver measurable revenue growth.
As a strategic leader and player-coach, this individual will operate at the intersection of commercial, product, and technical teams—owning market positioning, integrated campaign execution, and lifecycle marketing. A critical component of this role is the adoption and advocacy of AI-driven marketing capabilities to enhance speed, scale, personalization, and overall marketing effectiveness.
This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work
Strategic Leadership & Commercial Impact
- Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio.
- Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue.
- Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production.
AI-Driven Marketing Transformation
- Champion the integration of AI across marketing workflows—including content generation, campaign optimization, customer segmentation, and performance analytics.
- Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
- Act as a change agent to drive adoption of AI within the marketing organization, establishing best practices and scalable processes.
Market Intelligence & Insights
- Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market.
- Translate insights into actionable strategies that inform product positioning, campaign development, and commercial priorities.
Integrated Campaigns & Content Strategy
- Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels.
- Oversee creation of high-quality, scientifically sound content (technical collateral, digital assets, video, web, email) aligned to each stage of the customer journey.
- Ensure messaging clarity, consistency, and differentiation across all touchpoints.
Cross-Functional Leadership
- Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance.
- Collaborate with internal and external stakeholders to generate technical data and translate it into compelling customer-facing content.
- Lead and develop a small team (1 direct report), while influencing across a global, matrixed organization.
Performance Management & Optimization
- Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives.
- Utilize advanced analytics and AI-driven insights to continuously optimize campaign performance and content effectiveness.
- Report on marketing impact, pipeline contribution, and revenue outcomes to senior leadership.
Education & Experience
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred.
- 10+ years of marketing experience in life sciences, bioprocessing, or related industries.
- Experience in chromatography or downstream bioprocessing strongly preferred.
Core Capabilities
- Proven track record in global product commercialization and integrated marketing strategy development.
- Deep expertise in segmentation, positioning, value proposition development, and go-to-market strategy in technical markets.
- Demonstrated experience leveraging AI and digital tools to improve marketing productivity and performance.
- Strong leadership and talent development experience, with the ability to influence without authority.
Skills & Attributes
- Exceptional strategic thinking paired with hands-on execution capability.
- Ability to rapidly translate complex scientific concepts into clear, compelling messaging.
- Strong analytical mindset with experience using data to drive decisions and optimize outcomes.
- Excellent communication, presentation, and stakeholder management skills.
- Thrives in a fast-paced, global, and highly matrixed environment.
Additional Information
- Reports to: Head of Global Marketing
- Direct Reports: 1
- Travel: ~10–20% (domestic and international)
Success Profile
This role is ideal for a marketing leader who combines strategic vision, technical fluency, and digital innovation with a passion for leveraging AI to transform marketing effectiveness. Success will be defined by the ability to drive measurable business impact, elevate marketing capabilities, and position Repligen as a trusted partner in biologics manufacturing.
Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the United States of America is $168,750-$258,750. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.
Originally posted on Himalayas
