Digital Marketing Manager

BoardSpot · United States · $66k – $70k · posted today ago

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About this role

Digital Marketing Manager

Company Overview

BoardSpot is a board management platform built for nonprofit organizations. Our software helps organizations manage their board of directors and govern efficiently. We're a small, growing team working to make governance easier for the organizations doing mission-driven work in their communities.

Position Summary

BoardSpot is seeking a hands-on Digital Marketing Manager to build and execute our marketing strategy from the ground up. You'll work across the full marketing spectrum, from SEO and content creation to paid advertising and email campaigns, reporting directly to the CEO.

Compensation

Salary: $66,000 - $70,000 annually
Equity: Equity package included
Benefits: Health insurance, vision insurance, 401(k) with company match, flexible PTO, and more (see below)

Key Responsibilities

Content & SEO Strategy

Develop and execute content strategy to establish BoardSpot as a thought leader in nonprofit governance
Create high-quality blog posts, articles, guides, and resources
Optimize website and content for search engines and AI bots to improve organic rankings and traffic
Conduct keyword research and implement on-page and technical SEO and AI-Optimized best practices

Lead Generation & Paid Advertising

Own paid acquisition across Google, Meta, LinkedIn, and other relevant channels to drive qualified leads
Test and launch new paid channels
Create and optimize landing pages and conversion funnels
Track and improve cost per lead and ROI across all paid channels

Email & Social Media Marketing

Build and manage email marketing campaigns to nurture leads and engage prospects
Grow email subscriber base and launch monthly newsletter
Establish and maintain consistent social media presence
Create engaging social content that drives traffic and builds brand awareness

Analytics & Strategy

Establish marketing metrics, KPIs, and reporting frameworks
Analyze campaign performance and make data-driven optimization decisions
Develop and iterate on overall marketing strategy based on results

Required Qualifications

3-5 years of experience in digital marketing, preferably in B2B environments
Strong content creation and writing skills with proven ability to produce engaging, SEO-optimized content
Hands-on experience managing paid advertising campaigns
Demonstrated SEO knowledge and experience improving organic search performance
Experience with email marketing campaigns and automation
Social media marketing experience, particularly LinkedIn for B2B audiences
Self-starter mentality with ability to work independently and take initiative
Strong analytical skills and comfort with marketing analytics and reporting
Excellent project management and organizational skills