Customer Marketer
About this role
Health can’t wait.
Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.
Alan exists to end the wait.
Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.
So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.
We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.
Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.
About the Customer Marketing team
Customer Marketing is Alan’s voice to customers, and their voice back to Alan.
Customer Marketing sits close to the business so we can hear the reality of customer and commercial conversations first-hand, craft the sharpest possible narrative, and turn what works into scalable programmes and assets.
As a Customer Marketer, you will turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions that improve customer adoption, commercial effectiveness, and business growth.
Concretely, our team works on missions such as:
Turning customer and market insight into positioning, messaging, and narratives.
Helping commercial teams communicate and adopt our value proposition.
Designing customer or segment go-to-market programmes.
Supporting rollout, adoption, and feedback loops across teams or markets.
Bringing field signals back into Marketing, Product, and business decisions.
Turning customer discovery and market monitoring into actionable recommendations.
Scaling useful assets, programmes, and ways of working across markets and segments.
What you will do
Independently own an ambiguous but defined Customer Marketing workstream from diagnosis through rollout.
Turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions.
Work with Sales, Customer Success, Product, Marketing, and local teams to move initiatives forward.
Prioritise opportunities based on customer needs, business impact, and available evidence.
Design rollout, adoption, and feedback mechanisms.
Define relevant metrics, measure impact, and iterate based on results.
Connect Customer Marketing work to adoption, commercial effectiveness, or business growth.
What we are looking for
Experience owning a meaningful Customer Marketing, commercial, GTM, or customer-facing Marketing scope.
Strong customer and commercial judgment.
Ability to structure ambiguous problems and make clear choices.
Strong communication, narrative, and stakeholder management skills.
Experience turning insight into action, adoption, or measurable business impact.
Ability to work hands-on with limited direction.
Curiosity, adaptability, and willingness to expand your scope over time.
For this opportunity, we are aiming to hire within the B1-C1 level range.
🎯 Important note: we hire people, not roles.
If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?
Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.
You want to know more about Alan?
🙌 Perks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
🤘 A strong culture: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work
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