Creative Strategist

Toplent · Mexico · posted today ago

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About this role

🌟 About the Job

Toplent helps companies scale faster by connecting them with exceptional remote professionals from SEA, LATAM, and South Africa. We are currently collaborating with a fast-growing DTC brand that is seeking a Creative Strategist to join their team on a remote full-time basis.

In this role, you’ll own the full creative pipeline—from ideation to performance analysis—partnering with editors, designers, and media buyers to deliver performance-driven direct-response ads across Meta, Instagram, and YouTube.

💼 Responsibilities:

🎬 Ideate, script, and build weekly direct-response creative briefs (UGC short-form, DR edits, statics)
📝 Manage end-to-end production: from briefs → creator/editor handoff → QA → upload/naming → delivery to media buying team
🎨 Partner with editors and designers, providing clear and timely feedback to ensure quality and deadlines are met
📱 Develop platform-native concepts with a focus on direct-response video
📊 Own creative performance, driving towards monthly/quarterly KPIs tied to CPA/CAC and win rate
🔍 Translate key metrics (hook rate, hold, CTR, CVR, CPA) into testing strategies and creative iterations
🧪 Collaborate with media buyers to define hypotheses, budgets, and success metrics for creative testing
📂 Document insights and learnings systematically in Notion
🚀 Review daily ad performance and identify optimization opportunities
💡 Continuously ideate new hooks, angles, and creative concepts, maintaining a growing angle library
📈 Monitor competitor trends, market signals, and platform updates to stay ahead

🛠️ Required Skills:

✅ Proven experience as a Creative Strategist
📢 Strong understanding of direct-response advertising and performance marketing principles
📺 Hands-on experience with Meta, Instagram, and YouTube advertising platforms
📊 Strong analytical ability with comfort in performance metrics and testing frameworks
📅 Excellent project management skills, with the ability to manage multiple projects and deadlines
💬 Exceptional communication and collaboration skills in remote, cross-functional teams