Creative Strategist, Growth Marketing
About this role
About Tala
Tala is the AI-native credit infrastructure that connects global capital to the global majority. We combine proprietary risk intelligence with an expanding network of capital and distribution partners to power credit access at scale. To date, Tala has distributed more than $9 billion in capital to more than 14 million customers across Africa, Latin America, and Asia, building the definitive contextual dataset on thin-file borrowers in emerging markets. Tala is now converting that foundation into shared infrastructure that partners, capital providers, and ecosystems can build on.
The company has been named to the Fortune Impact 20 list, CNBC’s World’s Top Fintech Companies twice, CNBC Disruptor 50 for five years, and Forbes’ Fintech 50 list for ten years running.
Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
The Role
We’re seeking an innovative Creative Strategist who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will own creative strategy and production across Mexico and LATAM (Guatemala, Dominican Republic), collaborating with cross-functional teams to deliver on paid user acquisition, ASO and partner marketing goals. This role requires a strong understanding of performance marketing, ASO and partner marketing creative metrics, a passion for working with creatives, and strong project management skills.
What You'll Do
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Creative Strategy & Ideation: Own the LATAM creative roadmap based on performance, business priorities and testing needs. Research and pitch new concepts, and work with artists to refine paid media, ASO and partner creative to maximize success rate. Analyze market trends, competitor strategies and consumer insights to identify opportunities across paid, organic and partner channels.
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Testing & Performance Reporting: Work with Growth Marketers on testing schedules and campaign structures. Review test and ad performance weekly in Omni and decide what to continue, iterate, refresh or replace. Turn creative metrics into actionable insights and share them with vendors and artists.
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Creative Production & Contractor Management: Develop the concept, copy, scripts and visual direction for each test, and write detailed Jira briefs for internal artists and contractors. Own the production timeline: assign briefs based on format and contractor availability, manage deadlines and feedback rounds, and review deliveries through final approval. Prepare final assets for launch, set naming conventions and handoff to Growth Marketers.
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Budget Management: At month end, review contractor invoices, keep the Budget Tracker accurate and follow through on payment with Accounting.
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Cultural Adaption: Adapt winning concepts across LATAM geos, ensuring creatives resonate culturally and carry the correct market-specific legal requirements.
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Cross-Functional & Partner Alignment: Stay close to Brand (campaigns, events), Product (launches and updates) and Customer Research (new insights). Join partner meetings and develop growth and creative initiatives that help partners activate Tala and grow their programs.
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Global Working Culture: Support creative production across several countries, with an interest in global customer insights and occasional flexibility with late start or late finish hours when working with US and Asia teams.
What You'll Do
- 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team.
- Proven track record of developing and executing creatives that tie to successful performance marketing results.
- Strong understanding of marketing principles, brand strategy, and consumer behavior.
- Fluent Spanish and English, with the ability to write natural Spanish copy.
- Experience managing freelance or contractor creative production, timelines and budgets.
- Excellent communication, presentation and interpersonal skills.
- Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel).
Preferred Skills & Experience:
- 3+ years of experience working with performance marketing teams.
- 3+ years of experience in graphic design or motion design.
- Familiarity with marketing in regulated financial services (disclaimers, compliance requirements).
- Cultural understanding of LATAM markets beyond Mexico.
Compensation
Additional Information
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
