Global Marketing Specialist

HT Micron · Brazil · posted today ago

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About this role

We are looking for a Global Marketing Specialist to support the international marketing efforts of our OSAT (Outsourced Semiconductor Assembly and Test) business. Working closely with our global headquarters and US team, you will plan, execute, and track marketing projects that strengthen our brand presence in international markets.

1. Targeted Marketing Campaign Execution
·Execute regular(bi-weekly) LinkedIn and digital marketing campaigns based on target customers,market segments, and priorities identified by the HMA Sales team.
·Coordinate campaigncontent, schedules, and deliverables with Sales and Engineering teams.
·Support marketresearch, customer segmentation, and competitive analysis as requested by HMAand HQ.
2. Digital Content & Marketing Materials
·Work with Sales andEngineering teams to collect technical information and develop marketingcollateral, presentations, brochures, and promotional content.
·Prepare and coordinateEnglish-language press releases, company news, and digital marketing materials.
·Coordinate reviews andapprovals with relevant internal stakeholders before publication.
3. Conference & Event Coordination
·Coordinate HANA'sparticipation in major semiconductor conferences and exhibitions, includingECTC, iMAPS, and Hot Chips.
·Manage boothpreparation, promotional materials, signage, graphics, and event logistics.
·Work with HMA Sales,HQ, event organizers, and external vendors to ensure timely preparation andexecution.
·Support pre-eventpromotional activities and post-event lead follow-up.
4. Cross-functional Marketing Project Management
·Coordinate day-to-daymarketing projects based on priorities and direction provided by the HMA Salesteam.
·Work closely with HMA,HQ, Engineering, and external contractors to manage project schedules, actionitems, and deliverables.
·Proactively follow upwith relevant teams to obtain necessary information, resolve outstandingissues, and keep projects moving forward.
·Monitor progress,identify potential delays, and communicate project status to HMA and HQ.
·Ensure marketingactivities are executed effectively and completed within agreed timelines.
5. Digital Media, Website Redesign & Enhancement
·Maintain and updatecorporate website content and global social media channels in coordination withrelevant teams.
·Coordinate websiteredesign and enhancement initiatives based on marketing priorities establishedby HMA and HQ.
·Work with internalstakeholders and external website design/development service providers toimprove website content, visual design, functionality, and overall userexperience.
·Identify opportunitiesto improve website usability, navigation, and presentation of HANA'stechnologies and capabilities.
·Manage projectschedules, deliverables, and follow-up activities related to websiteimprovements.
·Support the productionof videos, animations, and other digital marketing assets.
·Coordinate websiteintegration with CRM and analytics tools as needed.
6. Marketing Performance Reporting
·Monitor campaignperformance, including impressions, Click-Through Rates (CTR), website traffic,and LinkedIn follower growth.
·Prepare regularperformance reports for HMA and HQ.
·Work with the Salesteam to identify opportunities for improving marketing effectiveness.
7. Lead Management & Sales Coordination
·Coordinate with HMASales to capture and organize potential customer leads generated throughdigital campaigns and industry events.
·Support leadregistration, tracking, and follow-up through the CRM system.
·Monitor follow-upstatus and provide regular updates to the Sales team.
8. Vendor & Contractor Coordination
·Coordinate withexternal graphic designers, content developers, video producers, websitedevelopers, and marketing agencies.
·Track projectschedules, deliverables, and budgets in coordination with the responsibleinternal teams.
9. Marketing Calendar Management
·Maintain a centralizedmarketing calendar covering campaigns, content releases, conferences, andpromotional activities.
·Coordinate schedulesand deliverables across HMA, HQ, and external partners to ensure consistentmarketing execution.