Content & Social Media Lead
About this role
Location: Cairo AI Qahirah Egypt
Dot IT, a growing digital marketing agency serving international clients, is expanding its Social Media department.
We are looking for a Content & Social Media Lead to own the strategic direction of social accounts, guide the execution team, and ensure content aligns with business goals and KPIs.
This is a strategic leadership role, not a posting or scheduling role, managing multiple client accounts and collaborating closely with Performance, Design, and Account Management teams.
Key Responsibilities
Social Media Strategy & Planning
Develop strategies, content pillars, and monthly frameworks aligned with business goals.
Identify campaign opportunities and ensure platform-specific alignment.
Creative Direction
Lead ideation, campaign concepts, and storytelling direction.
Guide design team while maintaining a consistent brand voice.
Team Leadership
Supervise and mentor Social Media and Content Executives.
Review content calendars and ensure quality standards.
Performance Collaboration
Align strategy with KPIs, review reports, and adjust based on insights.
Client Interaction
Present strategies to clients and handle high-level feedback.
Requirements
Required Experience
4–6 years in social media management, preferably in an agency.
Proven experience managing multiple client accounts and presenting strategies.
Strong background in content strategy and campaign ideation.
Experience with international/GCC clients preferred.
Familiarity with paid social campaigns is a plus.
Strategic thinker with the ability to translate business goals into content direction.
Strong leadership, mentoring, and project management skills.
Clear English communication; structured, organized, and deadline-oriented.
Able to guide creative direction without micromanaging.
Confident presenting ideas to clients and understands how content supports revenue and brand positioning.
Comfortable working remotely and thinks in campaigns, not posts.
Expertise in social media analytics and KPIs.
Key Performance Indicators (KPIs)
Client strategy approval rate and satisfaction.
Consistency and quality of monthly plans.
Engagement and growth improvements.
Reduced revision cycles through clear planning.
Team development and quality control.
Benefits
What We Offer
Remote work environment.
Exposure to international clients.
Clear growth path toward department leadership.
Performance-driven culture with structured systems.
Cross-functional collaboration across teams.
Details
Originally posted on Himalayas
