Content Lead
About this role
At Duna, we see the company as the second product we’re building and are continually working to create a transparent, ambitious culture. We want this to be the place where you do your best work.
Our mission is to redefine identity for the global economy. We’re backed by world-class investors including Index Ventures as well as founders and executives from companies like Stripe, Adyen, Notion, Remote, Qonto, Framer, Anthropic, Mollie, OpenAI, Goldman Sachs.
Duna is growing fast, and we're really excited to bring a Head of Content onboard to help shape our voice.
"At a period when most content sounds the same because of AI, compelling content and tone of voice is an even more important differentiator. ." — Duco, Co-founder
Since your role will rarely fit a job description, we only wrote a crisp overview.
What you'll be doing in this role
Founder-led content: own our founders' LinkedIn presence. Turn their thinking, customer conversations, and opinions into posts that sound unmistakably like them and get read by the people we sell to
Social media content: own LinkedIn content and regular posting of Duna
Long-form content: write blogs, white papers, case studies
Brand voice: guard our tone of voice across everything we publish, from the website to press releases
What we're looking for
3-8 years of experience - this doesn't necessarily have to be as a content writer. We look for someone who demonstrates clear talent or passion for great copy — this can also be outside of your work
Exceptional writing talent — we don't want to sound like a mediocre AI prompt filled with lofty words
You can write in someone else's voice. Ghostwriting for an executive, running a founder's LinkedIn, or comparable proof that you can disappear into another person's way of thinking
Self-directed: you'll work directly with the founders, and they won't hand you briefs. You extract the raw material yourself
You understand LinkedIn as a channel: what earns attention there, what converts attention into conversations, and what just performs
A final note before you apply: please read through our website in detail. You'll find the fundamentals there: what we believe in, how we work, and why we're building this company.
We're a remote-first, fast-moving team of builders looking for exceptional people who love to create, build, and ship. Beyond passion and grit, we highly value curiosity, authenticity and kindness.
If this sounds like you, we'd love to hear from you!
PS. We are looking to hire passionate people from a variety of backgrounds. So even if you don't check all the boxes, we welcome your application!
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