VP, Sales
About this role
Role Summary
Job Title: VP, Sales
Location: London, UK — next to East Croydon Station (hybrid: 3 days office, 2 days WFH)
Reports to: CEO (David Fowle), with regular exposure to the Board
Direct reports: National Sales Managers (who are Team Leads of 4 sales people), Director of Key Accounts, Head of Bids, Sales Operations Manager
Target start: ASAP
About Us
Hozah is a tech-led, award-winning company driving change in the parking industry and reimagining urban mobility. Our mission is simple but powerful: to transform parking into a seamless, automated experience, paving the way for smarter, more sustainable cities.
With recent recognition as PayTech Company of the Year, a place among Deloitte’s Top 50 Fastest Growing Tech Companies in the UK, and significant VC/PE investment, we’re one of the fastest scaling companies in the country.
Role Overview
You will take day-to-day leadership of Hozah’s commercial organisation. Reporting directly to the CEO and being an integral member of the senior leadership team, you’ll be accountable for turning our commercial strategy into consistent execution and revenue performance: building the team, operating rhythm, pipeline discipline and forecasting capability needed to deliver the number.
This is deliberately a role with a growing mandate. In your first year, the priority is to execute the commercial strategy, build a commercial machine that delivers consistent, predictable growth and develop a deep understanding of our customers and market. As you demonstrate results and build credibility, we expect the role to become increasingly strategic, with the potential to develop into a Chief Commercial Officer mandate.
Currently, new business, key accounts, tenders and sales operations exist as separate pockets. You will bring them together into one commercial function with one operating rhythm, one forecast, one set of targets and clear accountability for each revenue number.
Hozah has around 50 employees today and will grow significantly over the coming years. We are a high-growth business, and maintaining that momentum will require the commercial engine to continue scaling in a structured and repeatable way.
Key Responsibilities
Own Hozah’s commercial number, taking accountability for revenue delivery, pipeline health, forecast accuracy and the interventions required when performance moves off plan.
Build and lead one commercial organisation across new business, key accounts, tenders and sales operations, designing the structure and management layer the business needs as it scales.
Create a disciplined commercial operating rhythm, including weekly forecasting and pipeline reviews, clear stage definitions, lead qualification and routing, CRM hygiene, conversion metrics and sales-cycle management.
Own pricing discipline and commercial quality. Work closely with the CEO and CFO on deal economics, discounting, contract structure and investment choices so that growth creates long-term value rather than revenue at any price.
Hire, coach and develop commercial leaders and managers, set a high performance bar and make timely calls on underperformance. As the function grows, your job is to build leaders rather than become the permanent escalation point for every deal.
Stay personally close to strategically important deals, key accounts and tenders. Help the team win when senior involvement matters, and use what you hear from customers and prospects to improve our proposition and commercial approach.
Bring the commercial evidence into leadership decisions. From day one, make sure the CEO and leadership team have a clear view of what customers, prospects and the pipeline are telling us; over time, become an increasingly influential contributor to decisions on product priorities, new segments, pricing, investment and the company’s Board and fundraising narrative.
Who we’re looking for
You have led a genuinely multi-team B2B commercial or sales function, with managers or team leaders reporting to you rather than only individual salespeople.
You have scaled a commercial organisation through a meaningful growth phase: building structure, management capability and process where little existed before, ideally in a VC/PE-backed scale-up moving from founder-dependent execution toward a scalable commercial function.
You can talk precisely about the numbers across: growth, quota attainment, forecast accuracy, pipeline coverage, stage conversion and sales-cycle length.
You know how to turn a CRM such as HubSpot into an operating system for the commercial team, not a database people update after the fact. You care about stage discipline, data quality, lead routing and a forecast that can survive challenge.
You can translate a commercial strategy into disciplined execution: segment prioritisation, territory and account design, channel choices, target setting, sales capacity planning and the operating cadence required to make those choices work in practice.
You are an experienced manager of managers. You can coach strong leaders, raise standards, diagnose underperformance and make difficult people decisions when the evidence says change is needed.
You are commercially sharp and comfortable in the detail of pricing, deal economics and negotiation. You can distinguish good revenue from bad revenue and are willing to challenge a deal that looks attractive on the surface but destroys value.
You are hands-on without becoming the bottleneck. You are comfortable joining a customer meeting, reviewing a proposal, interrogating a forecast or writing the first version of a process yourself before handing ownership to the team.
You have enough confidence to form and defend a commercial view, but not so much ego that you need immediate control. You can execute a strategy you did not personally create, challenge it constructively when the evidence warrants it, and earn greater strategic influence through results.
You use technology, data, automation and AI as practical commercial tools and can point to where they have improved speed, quality or conversion.
What We Offer
Compensation commensurate with the senior role. Minimum 6 figures. Potential for equity - to be discussed.
Hybrid working - 3 days in the office, 2 days from home.
Opportunity for ownership of the commercial side of one of the UK’s fastest growing businesses, within a senior leadership role reporting directly to a commercially experienced CEO.
Substantial room to grow in scope; we expect the scope of the role to broaden, with the potential to develop into a Chief Commercial Officer role.
A fully refurbished, modern office right next to East Croydon Station (with a fully stocked kitchen offering free breakfast and lunch!)
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