Virtual Assistant - Social Media & CRM Coordinator

Riseup Labs · United States · posted today ago

marketing hr remote jobs in united states

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About this role

Job Context:

Riseup Labs is seeking a proactive, organized, and detail-oriented Virtual Assistant - Social Media & CRM Coordinator to support a growing real estate-focused business. This role is ideal for someone who can manage day-to-day operational and marketing activities independently while maintaining strong attention to detail across CRM systems, social media platforms, email campaigns, and client communications.

The ideal candidate is tech-savvy, creative, dependable, and capable of handling multiple ongoing projects simultaneously. This person should be comfortable taking direction, understanding broader business objectives, and proactively identifying tasks that require attention without constant supervision. The position involves supporting real estate marketing operations through CRM management, social media coordination, SMS campaigns, email nurture systems, content creation, and administrative support.

Job Responsibilities:

CRM & Database Management

Maintain and organize CRM systems and client databases
Perform database cleanup, formatting, deduplication, and contact updates
Manage tagging, segmentation, smart lists, and data organization
Ensure records remain accurate, current, and properly maintained
Support CRM workflows, nurture systems, and follow-up processes
Work within platforms such as Lofty (formerly Chime) and Follow Up Boss

SMS & Outgoing Text Campaign Management

Organize and maintain text campaign lists
Set up and schedule outgoing SMS campaigns
Monitor campaign replies and flag important responses
Assist with follow-up coordination and response tracking
Maintain messaging consistency and internal communication guidelines
Ensure campaigns are managed professionally and accurately

Social Media Content Creation

Create professional and engaging social media content for real estate and service-based brands
Develop captions, post ideas, and content calendars
Design branded Canva graphics and promotional assets
Create educational, promotional, and relationship-driven content
Repurpose existing content into platform-specific social media post
Assist with short-form video concepts and content planning

Social Media Management

Schedule and publish social media content across multiple accounts
Manage social media calendars and posting schedules
Monitor engagement, comments, and direct messages
Escalate or respond to messages when appropriate
Review analytics and provide basic reporting and performance insights
Support ongoing brand consistency across all social channels

Email Campaigns & Smart Plans

Assist with creating and organizing email nurture campaigns
Draft email copy for automated sequences and follow-up campaigns
Build and organize smart plans and automated workflows
Segment contacts appropriately for targeted campaigns
Review campaign performance and suggest optimization opportunities
Support CRM-based marketing automation initiatives

Video Editing & Content Support

Create and edit short-form social media videos and reels
Add captions, branding, graphics, music, and transitions
Repurpose long-form content into shorter promotional clips
Produce polished video assets aligned with brand standards

Educational Requirements:

H.S.C/A-Levels/Bachelors

Required Skills & Experience:

Experience with CRM management and database organization
Familiarity with Lofty (formerly Chime) and Follow Up Boss
Experience using Canva, Planable, and Metricool
Strong understanding of social media content creation and scheduling
Experience managing SMS/text campaigns and follow-up coordination
Knowledge of email marketing, nurture campaigns, and smart plans
Strong written communication and organizational skills
Ability to manage multiple projects and deadlines independently
Comfortable working in a fast-paced, remote environment

Preferred Qualifications:

Experience supporting real estate agents, mortgage professionals, or marketing agencies
Familiarity with real estate lead management and CRM workflows
Experience with automated follow-up systems and nurture campaigns
Video editing and short-form content creation experience
Understanding of social media analytics and reporting

Ideal Candidate Profile:

The ideal candidate is:

Highly organized and detail-oriented
Self-motivated and proactive
Reliable with strong communication skills
Comfortable working independently with minimal supervision
Creative, resourceful, and adaptable
Able to prioritize tasks across multiple clients and projects
Comfortable identifying operational gaps and taking initiative
Capable of following brand direction while adapting content for different audiences

Work Style Expectations:

This role requires someone who can understand overall objectives and independently manage the operational details necessary to keep projects moving forward. The successful candidate should be comfortable reviewing systems, identifying areas that need attention, maintaining organization across multiple platforms, and proactively communicating progress, updates, and issues as they arise.