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Vice President of CRM, Lifecycle & Automation

SavATree · United States · $200k – $240k · posted today ago

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About this role

Position: Vice President of CRM, Lifecycle & Automation

Status: Full-Time / Permanent / Exempt
Reports To: Chief Growth Officer
Location: Remote (U.S.)
Salary: $200,000-$240,000 Per Year
Incentives: Annual Bonus + Equity

The Opportunity

This is a new, senior role reporting directly to the Chief Growth Officer, building and owning the CRM, lifecycle, and marketing-automation engine for the SavATree brand. Where our demand team fills the top of the funnel, you own what happens next with your northstar metric being long-term customer lifetime value (LTV). You will set the lifecycle and retention strategy that moves it, across a strong foundation of retention above 80% and over a third of revenue already recurring.

You will operate as a super-senior individual contributor — owning strategy and driving execution yourself. This isn't for everyone, but for the right person it's the way they prefer to work. You'll stand up and in some cases modify our lifecycle programs end to end — email and SMS journeys, retention and prepay campaigns, cross-sell and reactivation, winback, and automated review generation — on a modern stack (Braze, Dynamics, Hatch), pulling the data you need yourself from Snowflake.

A defining feature of this role: because so much of our customer experience happens at the local level, your work drives action well beyond the inbox. The lead scores and signals you build will trigger not just emails and texts, but actions taken at the branch and in the field. We're looking for someone who sees around corners on how AI and automation reshape the funnel and the customer experience, and who has the taste and technical depth to build this function from the ground up.

What you'll own

The LTV mandate & strategy

Programs, platform & measurement

Where you'll partner

You'll collaborate across the business to action the plan that maximizes LTV and growth:

Your team

This role is built for a super-senior individual contributor: you'll own strategy and drive execution yourself, with contractor and agency support (including existing Braze support) and deep enough data and technical chops to unblock yourself. You can leverage agency/contractor support as needed. We’ll expect that you’ll eventually take on CRM & Lifecycle for our Thrive house of brands division (20+ lawn care focused brands), which would come with bringing on additional support for you.

Why you'll love this role

You get to build. This is a greenfield opportunity to stand up the lifecycle and CRM engine for a scaling, category-leading company that has the data that has high growth expectations and the organizational ability to move quickly. We are data-driven, with access to the data you'll need to succeed. This role's executive sponsor operates with a highly aligned, loosely coupled approach to people management — the person in this role will have the latitude to move fast because they exhibit superior judgment and strategic thinking behind their decisions.

The right candidate has expertise in:

Qualifications

Approach to the role

Originally posted on Himalayas