(USA) Director, Digital Media - Media Strategy & Planning

Position Summary...

Role summary:
Walmart is seeking a Director, Full Funnel Media to lead the development and execution of comprehensive media strategies aligned with overall business objectives. This role involves managing complex, data driven campaigns, fostering innovation, and collaborating with internal teams and external partners to enhance brand presence, drive customer growth and engagement. The Director will oversee budget management, develop media strategies and approach, optimize campaign performance through data-driven insights, and guide a high-performing team. This position requires strong leadership, strategic decision-making, and deep media planning expertise to drive growth and maintain Walmart’s competitive edge in the marketplace.

About the team:
The Walmart Marketing team leads innovative digital media strategies that shape how millions of customers engage with the brand daily. This team collaborates across internal departments and external partners to deliver impactful campaigns grounded in customer insights and brand strategy. Focused on driving growth and enhancing brand awareness, the team manages complex digital initiatives spanning multiple channels. Members are committed to continuous improvement, strategic decision-making, and fostering strong partnerships. Joining this team offers the opportunity to influence the future of commerce through creativity, adaptability, and leadership in a fast-paced environment.

What you'll do...

• Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning.
• Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights.
• Collaborate with internal teams and external partners to ensure effective campaign execution and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness.
• Cultivate strategic partnerships to expand digital reach and brand awareness.

What you'll bring...

• Extensive experience leading digital media strategy aligned with business objectives and marketing goals.
• Proven ability to manage complex digital campaigns, including planning, execution, and optimization based on performance data.
• Strong leadership skills with a track record of developing and mentoring high-performing teams.
• Expertise in digital marketing channels, including paid and organic search, social media, and display advertising.
• Ability to build and maintain strategic partnerships with agencies and technology providers.
• Proficiency in budget management and financial forecasting for digital initiatives.
• Excellent communication and collaboration skills to work cross-functionally and influence stakeholders.
• Innovative mindset with adaptability to evolving digital trends and technologies.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

ㅤ

ㅤ

ㅤ

ㅤ

‎

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing

or related field.

3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Originally posted on Himalayas