Sr. Link Building Specialist

TalentCross · United States · $3k – $3k · posted today ago

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About this role

Sr. Link Building SpecialistSalary: Up to $2,500 USD/monthRemote – LATAM-based candidates only

TalentCross connects top LATAM talent with leading US-based companies. We focus on long-term remote opportunities where professionals can grow, contribute, and make a real impact.

About the Client

Our client is a fast-growing digital marketing company specializing in competitive SEO markets. They focus heavily on off-site SEO strategies to drive measurable results for their clients.

About the Role

We are looking for a Sr. Link Building Specialist who can go beyond execution and contribute to strategy. This role combines hands-on link acquisition with strategic planning, working closely with internal teams to deliver high-quality SEO campaigns.

Responsibilities

Lead complex, high-priority link-building campaigns across:
Guest posting
Niche edits
Local sponsorships
Digital PR
Citations
Authority link acquisition
Develop and execute a monthly landing page and anchor text strategy to:
Align link acquisition with priority pages across client sites
Ensure a natural, diverse anchor text distribution
Support keyword ranking goals without over-optimization
Continuously refine targeting based on performance data and SERP movement
Balance link velocity and page-level authority growth
Conduct competitor backlink analysis to:
Identify strategic opportunities
Inform campaign direction
Maintain competitive positioning
Ensure all placements meet established quality standards
Build and maintain relationships with:
Publishers
Site owners
Journalists
Develop outreach messaging that drives responses and engagement
Cultivate long-term partnerships to generate consistent link opportunities
Review campaigns to ensure quality, consistency, and performance
Collaborate cross-functionally with:
Content team
SEO team
Account team
Align link-building efforts with broader marketing and client strategies

Requirements

3+ years of SEO experience with a strong focus on link building and off-site strategy
Demonstrated experience running outreach campaigns at scale
Solid understanding of backlink quality, anchor strategy, and Google's ranking factors
Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
Strong written communication skills, particularly in outreach and relationship building
Highly organized with the ability to manage multiple campaigns simultaneously
Agency experience preferred