Social Media Specialist

Purpleglow · South Africa · posted today ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

Job Summary

We are seeking a creative and results-driven Social Media Specialist to develop, implement, and manage our social media strategy. The ideal candidate will increase brand awareness, improve marketing efforts, and drive engagement across all digital platforms.

This role requires strong content creation skills, analytical thinking, and a deep understanding of current social media trends.

Key Responsibilities

Develop and execute social media strategies aligned with business goals
Create, schedule, and publish engaging content (text, images, videos, reels, stories)
Manage company profiles on platforms such as Facebook, Instagram, LinkedIn, TikTok, and X
Monitor comments, messages, and customer inquiries in a timely manner
Analyze engagement metrics and prepare performance reports
Run paid social media campaigns when required
Stay up-to-date with social media trends, tools, and best practices
Collaborate with marketing and design teams to ensure brand consistency
Track competitors and industry trends

Required Qualifications

Proven experience as a Social Media Specialist or similar role
Strong understanding of social media platforms and their algorithms
Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)
Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.)
Knowledge of social media analytics and reporting
Excellent written and verbal communication skills
Strong organizational and time management skills