Social Media Manager
About this role
About PG Ease
PG Ease is building simple technology for India's PG and rental accommodation ecosystem.
Our platform helps PG owners manage tenants, rooms, beds, rent, payments, KYC, complaints, staff, communication and everyday operations from one place.
We're looking for a Social Media Manager who can take ownership of PG Ease's presence across Instagram, LinkedIn and YouTube and help us build a strong, recognizable brand.
What You'll Own
Social Media Strategy
Manage PG Ease's Instagram, LinkedIn and YouTube presence.
Build and maintain a weekly/monthly content calendar.
Plan content around PG owners, tenants, property management, business, technology and PG Ease.
Research trends, competitors and relevant industry conversations.
Develop content ideas that increase brand awareness and engagement.
Understand what type of content works differently on Instagram, LinkedIn and YouTube.
Content Planning & Publishing
Plan Reels, Shorts, carousels, static posts and LinkedIn posts.
Write captions, hooks, headlines and post copy.
Schedule and publish content consistently.
Coordinate with the Content Creator, Designer and Video Editor.
Ensure every post follows PG Ease's brand identity.
Manage Reels, Stories, carousels and posts.
Identify relevant trends and content formats.
Monitor engagement, shares, saves and reach.
Build recurring content series for PG owners and tenants.
Build PG Ease's company presence on LinkedIn.
Create startup, product, industry and founder-related content.
Repurpose relevant content from Instagram/YouTube into LinkedIn-friendly formats.
Track impressions, engagement and follower growth.
YouTube
Manage the YouTube content calendar.
Coordinate Shorts and long-form uploads.
Write titles, descriptions and basic SEO metadata.
Organize playlists and channel content.
Monitor views, retention and engagement.
Analytics & Growth
Track weekly/monthly social media performance.
Identify which topics, formats and hooks perform well.
Prepare simple performance reports.
Use data to improve the next content cycle.
You Are the Right Fit If You...
Have 0–2 years of social media management experience.
Have managed Instagram, LinkedIn and/or YouTube accounts.
Understand social media algorithms, trends and content formats.
Can create a practical content calendar.
Have strong writing and communication skills.
Understand the difference between Instagram, LinkedIn and YouTube audiences.
Can work independently and take ownership.
Are comfortable working in a fast-moving startup environment.
Can coordinate with designers, editors and content creators.
Big Plus Points
You've managed a startup or SaaS company's social media.
You've grown an Instagram, LinkedIn or YouTube page organically.
You understand Hindi/Hinglish audiences.
You have experience with B2B, SaaS, real estate or SMB content.
You understand basic Canva and video-editing workflows.
You have experience with Meta Business Suite and YouTube Studio.
Tools
Instagram / Meta Business Suite
LinkedIn
YouTube Studio
Canva
Google Docs / Sheets
Notion or similar content-calendar tools
What Success Looks Like
First 30 Days
Understand PG Ease, our audience and brand.
Build a structured content calendar.
Establish consistent publishing across Instagram, LinkedIn and YouTube.
Create a repeatable content workflow.
By 60 Days
Improve consistency and quality of published content.
Develop recurring content formats.
Identify high-performing topics and formats.
Build a clear weekly reporting process.
By 90 Days
Own the complete social media calendar.
Establish a consistent PG Ease brand voice.
Build a repeatable growth and content process.
Demonstrate measurable improvement in reach and engagement.
What We Offer
Competitive salary based on experience.
Direct exposure to the founding team.
Ownership of PG Ease's social media presence.
Opportunity to build a brand from an early stage.
Hands-on experience across SaaS, marketing, content and growth.
Growth opportunities as PG Ease expands.
How to Apply
Please share:
Your portfolio — Instagram, LinkedIn or YouTube accounts you've managed.
Examples of social media work you've created or managed.
A short note explaining how you would grow PG Ease's social media presence over your first 90 days.
Originally posted on Himalayas
