Social Media Manager
About this role
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.About the role
Huckleberry is building a brand that becomes the trusted voice for parents navigating the everyday, and social media is one of the most direct, human expressions of that brand and a key growth engine for the company. This role is a Brand Manager, Social Media that owns the strategy, execution, and evolution of our social presence across key platforms.
You'll be a genuine strategic partner, developing platform-specific strategies rooted in business goals, building a content system that reflects how real parents think and feel, and creating the measurement infrastructure to understand what's working and why. You'll collaborate closely with our Brand Manager and Influencer Marketing Manager, reporting to the Director of Brand Marketing & Communications.
Areas of responsibility
Social strategy: Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
Content system: Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution
Calendar and programming: Lead social calendar development, content planning, and publishing across current and emerging platforms
Community management: Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
Measurement and reporting: Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
Trend and platform intelligence: Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
Cross-functional collaboration: Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts
Requirements
5+ years of social media or brand marketing experience, with increasing ownership of strategy
A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ
Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments
Originally posted on Himalayas
