Social Media & Digital Marketing Specialist

Outsourcing Advantage · Dominican Republic · posted today ago

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About this role

Outsourcing Staffing Advantage is a boutique Business Process Outsourcing (BPO) firm specializing in providing high-quality remote professionals to businesses across the United States. We are seeking creative, data-driven, and results-oriented Social Media & Digital Marketing Specialists to join our talent pool. In this role, you will help businesses strengthen their online presence, engage their target audience, and drive measurable growth through strategic digital marketing initiatives across multiple platforms.

Key Responsibilities

Develop, implement, and manage social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
Create, schedule, and publish engaging content aligned with each client's brand and marketing objectives.
Monitor social media channels, respond to comments and messages, and foster community engagement.
Plan and execute digital marketing campaigns, including email marketing, paid advertising, and promotional initiatives.
Analyze campaign performance using analytics tools and provide recommendations for continuous improvement.
Conduct market and competitor research to identify trends and new growth opportunities.
Collaborate with designers, content creators, and other team members to produce high-quality marketing materials.
Optimize content and campaigns using SEO best practices.
Maintain content calendars and ensure consistent brand messaging across all platforms.
Prepare performance reports and communicate campaign results to stakeholders.

Requirements

2+ years of experience in Social Media Management, Digital Marketing, or a related role.
Excellent written and verbal English communication skills.
Experience managing business social media accounts across multiple platforms.
Proficiency with Meta Business Suite and social media scheduling tools.
Experience creating content using Canva, Adobe Creative Suite, or similar design software.
Strong understanding of digital marketing principles, including content marketing, SEO, email marketing, and paid social advertising.
Ability to analyze campaign performance and make data-driven decisions.
Excellent organizational and time management skills.
Ability to manage multiple clients and projects simultaneously.
Reliable internet connection and the ability to work independently in a remote environment.

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).
Experience managing paid advertising campaigns through Meta Ads Manager, Google Ads, or LinkedIn Ads.
Familiarity with Google Analytics, Google Search Console, and other marketing analytics tools.
Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or Constant Contact.
Experience using social media management platforms such as Hootsuite, Buffer, Sprout Social, or Later.
Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
Experience working with U.S.-based businesses or marketing agencies.
Familiarity with AI-powered marketing tools such as ChatGPT, Claude, Jasper, or Canva AI.