SEO Strategist

Freelance Latin America · Mexico · posted today ago

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About this role

We are seeking an experienced SEO Strategist to join a U.S.-based digital marketing team that partners with clients across multiple industries. This role goes beyond traditional SEO, combining technical expertise, content strategy, and AI-driven search optimization to help businesses strengthen their online visibility and achieve measurable growth.

If you're passionate about organic search, emerging AI search technologies, and delivering strategic recommendations that drive business results, we'd love to hear from you.

Duties / Task to perform

Develop and execute comprehensive SEO and GEO (Generative Engine Optimization) strategies tailored to client objectives.
Conduct technical SEO audits and translate findings into clear, actionable implementation plans.
Perform keyword research, search intent analysis, semantic clustering, and content strategy development.
Optimize websites for traditional search engines as well as AI-powered search experiences.
Identify opportunities through technical SEO, structured data, schema markup, and entity optimization.
Analyze competitors across traditional search and AI-generated search results.
Develop backlink acquisition strategies and support digital PR initiatives.
Collaborate with content, UX, and development teams to improve website performance and conversions.
Support business development by participating in discovery sessions, proposal development, and strategic recommendations.
Prepare executive-level reports that connect SEO performance with business outcomes.
Stay current with evolving SEO trends, AI search technologies, and industry best practices.

Requirements

5+ years of experience in an SEO agency environment.
Proven success improving organic rankings, traffic, and overall search performance.
Experience managing multiple client accounts and presenting strategic recommendations.
Strong knowledge of technical SEO, including Core Web Vitals, schema markup, crawl/index management, and structured data.
Hands-on experience with GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
Experience with keyword research, search intent analysis, and content optimization.
Familiarity with AI-driven search optimization (GEO) and modern SEO best practices.
Advanced English communication skills (written and verbal); Spanish proficiency is required.
Strong analytical, organizational, and problem-solving skills.
Ability to manage multiple priorities in a fast-paced, client-facing environment.
Proactive, collaborative, curious, and data-driven mindset.

Schedule: Monday through Friday | 9:00 AM – 5:00 PM | Eastern Time (GMT -5)

Benefits

Fully remote work environment
Stable, long-term collaboration
Clear scope of responsibilities and structured workflows
Training and onboarding support
Opportunity to work with international teams
Exposure to modern tools and professional processes
Supportive and collaborative work culture
Opportunity for skill development and career growth

📌 Before You Apply, Please Read:

At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

⏰ These are professional roles with set schedules defined by the client.
Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

🤝 You will be part of the client’s team.

You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

📈 KPIs and goals matter.

Your performance will be measured to ensure alignment with client expectations and project objectives.

🧑‍🏫 Training may be required.

You might need to complete training to fully understand your role, tools, and client processes.

🎯 Commitment and responsibility are essential.
We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.