SEO Specialist

BOS Staffing · Canada · posted today ago

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About this role

About the Role

We’re looking for an experienced SEO Specialist who knows how to bring the right people to the right pages — and make sure they stick around. In this role, you’ll be responsible for driving organic growth through smart strategy, technical know-how, and a deep understanding of how people search online.

You won’t just be chasing rankings — you’ll be shaping full user journeys, working with designers, developers, and content teams to turn search traffic into real results.

If you're equal parts data nerd and content enthusiast, this might be the role for you.

What You’ll Be Doing

SEO Strategy & Execution

Research keywords and user intent to guide content and site structure decisions.
Optimize pages for search engines and users — think meta tags, headers, internal links, schema markup, etc.
Run technical SEO audits and team up with devs to fix site speed, crawlability, mobile issues, and more.
Track and analyze performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
Collaborate with content creators and designers to make sure SEO works hand-in-hand with user experience and conversion goals.
Keep an eye on Google updates and SEO trends to keep strategies fresh and effective.

Collaboration & Strategy

Work with design and dev teams during website projects to make sure SEO is baked in from the start.
Spot opportunities to improve the organic user journey using data and heatmaps.
Help shape landing pages and site structure with SEO performance in mind.

What We’re Looking For

2–4 years of hands-on SEO experience (agency experience is a plus!).
Proven results in growing organic traffic and improving rankings for key pages.
Solid understanding of technical SEO and how websites work under the hood.
Comfortable using tools like GA4, Search Console, SEMrush, Ahrefs, and Screaming Frog.
A good sense of what makes content valuable to both users and search engines.
Basic understanding of HTML/CSS and how UX impacts SEO performance.
Comfortable translating complex data into clear, actionable steps.