Senior SEO Content Specialist - French / Italian

Odds Scanner Group · France, Italy · posted today ago

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About this role

your mission

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's On-Page sub-team and owns on-page SEO for the Italian and French publications. You will optimise pages for search intent and rankings, turn keyword research into structured briefs and recommendations, and work alongside technical, off-page, and editorial colleagues to drive organic growth in a fast-moving iGaming environment.

responsibilities

Own on-page SEO for the Italian and French publications across the group's iGaming and media portfolio
Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure
Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations
Audit existing pages and prioritise optimisation opportunities that drive organic growth
Produce and refine on-page content in Italian and French where needed to support ranking goals
Manage internal linking strategy across assigned publications
Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals
Report on the impact of on-page changes on rankings and traffic