Senior Sales Manager – Mobile Performance Advertising

REPLUG · Berlin · posted today ago

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About this role

About REPLUG

REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value, and long-term business growth.

From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently, reduce dependency on saturated acquisition channels, and build sustainable growth.

Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement, and mobile growth consulting.

We are looking for a Senior Sales Manager to win new business for REPLUG’s performance advertising offering, working directly with the co-founder.

Your focus will be helping app advertisers acquire users through performance-based campaigns, including fixed CPI/CPA models, OEM advertising, and alternative acquisition channels.

This is a senior individual contributor role with ownership of the full sales cycle. You will identify opportunities, open conversations, understand advertisers’ growth challenges, and turn qualified prospects into active clients.

We are looking for someone with a hunter mentality and the commercial judgment to build lasting business. You know how to create your own pipeline, earn the attention of experienced buyers, and move deals forward.

Your responsibilities

Generate new business

Build and manage your own pipeline through targeted outbound, industry relationships, referrals, and relevant inbound opportunities.
Identify app advertisers whose acquisition objectives, budgets, and technical setup fit our performance advertising offering.
Develop relationships with decision-makers across user acquisition, growth, and marketing teams.

Own the full sales cycle

Lead discovery calls to understand acquisition challenges, existing channel mix, performance targets, and buying criteria.
Build proposals that connect our offering to the advertiser’s business objectives.
Negotiate pricing and commercial terms, balancing client expectations with profitable business for REPLUG.
Own follow-ups and deal progression through to signature and campaign handover.

Sell with a strong understanding of delivery

Explain our traffic sources, buying models, measurement approach, and campaign requirements clearly.
Work with our supply and operations teams to validate opportunities and set realistic expectations around performance and scale.
Ensure a clear handover covering agreed KPIs, budgets, attribution requirements, and commercial commitments.

Improve how we sell

Keep HubSpot updated with accurate opportunities, next steps, and revenue forecasts.
Use results and prospect feedback to improve targeting, outreach, and proposals.
Share market intelligence with the founders and delivery teams, including advertiser needs, competitor positioning, and emerging opportunities.

Represent REPLUG

Attend relevant industry events to develop relationships and generate business.
Build a credible presence in the mobile advertising ecosystem through informed conversations and consistent follow-through.

What you bring

3-5 years of relevant sales experience, with a proven track record selling mobile performance advertising to app advertisers or agencies.
Experience selling performance-based campaigns, including CPI/CPA models, with familiarity across OEM advertising, ad networks, DSPs, rewarded traffic or other alternative acquisition channels.
Evidence of personally sourcing and closing new business.
The ability to run the full sales cycle independently, from first contact to commercial negotiation and close.
A practical understanding of mobile attribution, MMPs, traffic quality, fraud prevention, and advertiser KPIs such as CPA, ROAS, retention, and LTV.
The judgment to qualify opportunities properly and challenge expectations when the commercial or delivery fit is weak.
A relevant industry network and the ability to build relationships beyond your existing contacts.
A structured approach to prospecting, follow-ups, CRM management, and forecasting.
Business-fluent English. Additional European languages are a plus.