Senior Programmatic Consultant
About this role
We’re seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad-tech capability into scalable, commercial outcomes.
You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members — including the Programmatic Support Specialists.
We’re seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data-collection capability into scalable, commercial outcomes.
You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members — including Analytics Support Specialists.
Key Responsibilities
Owning the GA4 strategy and roadmap for assigned clients
Acting as senior measurement advisor across GA4, GTM, and the broader analytics ecosystem
Designing and evolving measurement architectures aligned to client business goals
Leading complex troubleshooting and tracking/data quality optimisation initiatives
Supporting sales teams on pitches, RFPs, and solution design
Identifying opportunities where additional tracking and measurement capabilities unlock greater value
Providing thought leadership on digital maturity, privacy, consent, and measurement best practices
Mentoring and guiding junior support staff; setting standards and best practices
Maintaining strong relationships with analytics partners, platforms, and vendors
Required Qualifications & Experience
6–10 years’ experience in digital analytics, marketing measurement, or ad-tech
3+ years of deep, hands-on GA4 experience (including event design and implementation)
Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts)
Proven experience advising clients at a strategic and technical level
Ability to translate tracking and data collection capability into business and growth outcomes
Preferred Qualifications
Analytics certifications (GA4, GTM, BigQuery, or related credentials)
Experience with alternative analytics platforms and tagging frameworks (as relevant)
Exposure to server-side tracking, CAPI-like patterns, and advanced measurement use cases
Experience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrations
Prior involvement in pre-sales or solution engineering
What success looks like
Strong GA4 adoption and roadmap execution across clients
High client satisfaction and retention
Expansion of analytics-led solutions through smarter architecture and usage
Effective mentoring and upskilling of junior team members
Tangible contribution to new business wins and upsells (without quota-carrying)
Key Responsibilities
Owning the GMP strategy and roadmap for assigned clients
Acting as senior technical advisor across DV360, CM360, and broader ad tech stack
Designing and evolving GMP architectures aligned to client business goals
Leading complex troubleshooting and platform optimisation initiatives
Supporting sales teams on pitches, RFPs, and solution design
Identifying opportunities where additional capabilities unlock greater GMP value
Providing thought leadership on digital maturity, privacy, identity, and measurement
Mentoring and guiding junior support staff; setting standards and best practices
Maintaining strong relationships with platform partners and vendors
Required Qualifications & Experience
6–10 years’ experience in digital advertising or ad tech
3+ years of deep, hands-on GMP experience (DV360 + CM360)
Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy)
Proven experience advising clients at a strategic and technical level
Ability to translate platform capability into business and growth outcomes
Preferred Qualifications
GMP certifications (DV360, CM360, SA360, GA4, GTM)
Experience with alternative DSPs (The Trade Desk, Amazon DSP)
Exposure to CTV, Retail Media, and advanced programmatic use cases
Experience with BigQuery, clean rooms, CDPs, or measurement integrations
Prior involvement in pre-sales or solution engineering
What success looks like
Strong GMP adoption and roadmap execution across clients
High client satisfaction and retention
Expansion of GMP-led solutions through smarter architecture and usage
Effective mentoring and upskilling of junior team members
Tangible contribution to new business wins and upsells (without quota-carrying)
Originally posted on Himalayas