Senior Product Marketing Manager
About this role
Where you’ll work:
Remote (US)Marketing at GoTo
At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.
Your Day to Day
As a Senior Product Marketing Manager, GoTo Connect, you will:
- Own product launches end to end: Lead each launch from planning through release day. Keep marketing and product stakeholders updated along the way.
- Shape our story: Partner with Product to turn the roadmap into differentiated positioning and market-ready messaging. Drive adoption across Sales, Partners, and Marketing so the market hears one consistent story.
- Own release marketing: Run a predictable monthly launch cadence from planning to release day, working with cross-functional teams on messaging, timelines and activation plans.
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- Run a monthly "Marketable Moments" calendar: Build and execute a calendar that grows awareness and demand for our UCC/CX products among customers, prospects, sales, and partners.
- Align teams so everyone is ready on launch day: Work with product, sales, demand gen, and others on messaging, timelines, and activation plans. Keep customer-facing roadmap slides current for sales and CSMs.
- Shape our story: Create the value proposition, messaging, and positioning for GoTo Connect. Turn feature lists into clear, differentiated messages that resonate with buyers, sales, customers, and press.
- Create GTM content and enablement: Produce pitch decks, one-pagers, web copy, blogs, and enablement training. Optimize them for SEO and GEO/AEO. Keep customer-facing roadmap slides current for Sales and CSMs.
- Build a growing library of proof points: Interview customers and develop case studies and proof points that quantify the value of our solutions.
- Capture customer stories: Interview customers and build a library of case studies and proof points that show the value of our solutions.
- Measure and improve: Use analytics to track launch,content, and message performance, then turn the results into recommendations for the next launch.
What We're Looking For
As a Senior Product Marketing Manager, your background will look like:
- 4+ years of product marketing, content strategy, or copywriting experience with SaaS products
- Strong writing, storytelling, and editing skills, including the ability to adapt one product story for different audiences
- Hands-on experience using AI tools (such as ChatGPT, Claude, or Gemini) to work faster and improve quality and personalization
- Strong stakeholder management. You can align leadership, sales, product, and demand gen, often without direct authority.
- Excellent written and verbal communication
- A proactive, detail-oriented, and creative approach, with the ability to solve problems quickly
What We Offer
At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:
- Comprehensive health benefits
- Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
- Tuition reimbursement and access to instructor-led and on-demand learning and development programs
- The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
- Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching
We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.
Specific benefits and offerings may vary by country in line with local regulations and market practices.
At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed.Learn more.
Annual Base Salary Range: $113,000.00 - $132,000.00The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
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