Senior Paid Media Strategist, Meta and Google (Client-Facing)

MVR Digital · Canada · $4k – $6k · posted today ago

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About this role

Job Overview

MVR Digital is hiring a Senior Paid Media Strategist to own Meta and Google strategy and execution for a portfolio of premium and luxury DTC brands. You will be in Ads Manager and Google Ads daily, and you will own the cross-channel budget call. You will also set the strategy and defend it on client calls.

About MVR Digital

MVR Digital is a performance marketing agency working with premium and luxury DTC and e-commerce brands to grow profitably online. Adweek named us one of the Fastest Growing Agencies. We work across Meta, Google, TikTok, and Connected TV, plus email, creative, and landing pages. The team is fully remote, direct, and focused on results.

Our Values

Act Like an Owner
Clarity over Complexity
Serve Clients’ Best Interest
We Win Together, We Lose Together
Data-Informed, Human-Led

What Success Looks Like

Your mission is to run 3 to 4 client accounts, each at $100K+ a month in combined Meta and Google spend, so that performance moves toward target without leadership in the daily details. In your first year:

By month 4, 80% or more of your accounts are green against their monthly goals
Zero client-seen launch errors each quarter, across both platforms and Merchant Center
Every test closes with a written verdict in the change log
By month 3, fewer than 2 media questions a month reach leadership from your clients
Budget moves between Meta and Google are backed by MER and incrementality evidence, not platform-reported ROAS

What You Will Do

Own Meta and Google strategy and daily execution across your accounts: build, structure, budget pacing, testing, and scaling
Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets
On Meta: run Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality yourself
On Google: manage Search, Shopping, Performance Max, and YouTube, including asset groups, exclusions, signal inputs, and new customer acquisition settings
Own Merchant Center and feed health end to end. Diagnose disapprovals, feed gaps, and Shopify sync issues yourself
Hold a real position on branded spend and incrementality, and walk a client through it
Decide where the next dollar goes across Meta and Google when both platforms claim the same conversions
Run structured creative testing. Brief creative, critique what comes back, and connect creative performance to your in-platform decisions
Support TikTok and other channels where they affect your accounts
Lead the paid media portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client

What We Are Looking For

5+ years of hands-on paid media at an agency or high-growth brand
Deep expertise on at least one of Meta or Google, and proven, hands-on ownership of the other. You have personally run both, not supervised them
Personally owned $100K+ monthly budgets with documented efficiency gains, with meaningful spend on each platform
Strong Meta fundamentals: Advantage+, CBO, signal quality, CAPI
Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting
DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
GA4, Looker Studio, Shopify, and attribution fluency
Fluent, confident English and strong client communication. This role is client-facing
Comfortable managing multiple accounts in a fast-moving remote environment