Senior Omnichannel Performance Strategist, Enterprise
About this role
Who is PureCars
PureCars is on a mission to become automotive's reigning authority in AI-enabled data management and audience activation. As the industry leader in automotive marketing, we're trusted by the best dealers in North America — pairing a proprietary data platform and DMS connectivity with a team of high-touch digital strategy experts to turn data into growth.
We're a certified digital provider for 20+ OEM programs, compliant with over 40 brands, and serve 65 of the top 100 dealer groups in North America. We partner with leading platforms — Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and more — to give our dealers the widest range of advertising channels available.
We're investing in world-class talent and AI-driven technology to get there, and we want people who want to build the future of automotive marketing with us.
The Role: The Omni Channel Performance Strategist will manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns utilizing Google Ads, Microsoft Ads, Meta, DV360, Amazon and PureCars’ technology to drive revenue for our Automotive clients around the US and Canada. You will get to partner with both client-facing Account Managers and our clients to ensure strategic ad optimization initiatives are met while providing insights into improvements that can be made with their campaigns.
What You’ll Do:
Collaborate across Paid Search with Programmatic and Social Media as a bonus for future growth
Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals and continually identify opportunities to make measurable optimizations towards dealer goals
Monitor and optimize for KPIs including but not limited to impression share, CTR, CPA, CPC, and pacing
Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify and implement new marketing opportunities
Analyze paid search performance and pacing reports to provide impactful optimization insights and strategies with client facing teams to share with clients
The Skills and Experience You Need:
2 years minimum experience in Digital Media (Paid Search Focus preferred)
We want people who are driven, proactive and innovative to help us delight customers
Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency, or similar is highly preferred. We use tech similar to these so the general concepts transfer
Analytical and critical thinking skills are a must. You will be tasked with using analytics tools and internal data to present performance findings to internal teams
You must be detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets in order to provide performance findings and actionable insights across paid media platforms. Pivot tables and V-look-ups are a major plus.
Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients and OEMs.
Our Perks & Quirks:
Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
Open PTO Policy - Take what you need, when you need it.
Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
Originally posted on Himalayas