Senior Media Buyer (Audio, Video, & Podcast)

The Media Buyer at Mynt Agency leads the execution and optimization of performancedriven media campaigns with a primary focus on audio channels (podcast, streaming audio, and radio), while also driving growth across Connected TV (CTV) and Linear TV. This role works in collaboration with senior media team members and other business functions to develop audio strategies, manage budgets, and maximize return on ad spend to enhance scale and performance. You’ll partner closely with Account Management and Analytics to deliver measurable business outcomes for clients.

What Makes a Good Fit

Mynt is built for driven intrapreneurs who treat their work like they own it. We move fast, hold a high bar, and push each other forward with genuine support and positivity, never pressure. If you're ambitious, growth-minded, and energized by a team that wins together, you'll thrive here.

About Mynt Agency

Mynt helps growth brands turn video and audio into measurable acquisition channels. We plan, buy, and measure across CTV, linear TV, YouTube, podcasts, streaming audio, and radio, with a specific focus on using premium media more efficiently than traditional agencies and proving the business impact through attribution, lift testing, and incrementality. We work with amazing brands including Oats Overnight, Grüns, Liquid Death, Prenuvo, and many more.

The broader Mynt story is simple: we have generated $3bn+ in incremental client revenue, have 5.5+ years of average client tenure, and average 4x ROAS on evergreen campaigns. We are not a generic media agency. We focus on helping brands find solutions for incremental scale, especially when search and social are becoming expensive, saturated, or insufficient for the next stage of growth.

Media Strategy & Planning

● Develop and manage audio-first media strategies across podcast, streaming audio, and radio, integrated with CTV and linear TV ○ The initial focus of the position will be Audio, namely podcast. ● Build full-funnel plans aligned to client KPIs, balancing performance, reach, and efficiency ● Translate client goals, audiences, and market insights into actionable media strategies ● Maintain accuracy across all contracts, insertion orders, logs, and spreadsheets

Media Buying & Execution

● Own planning, negotiation, and execution of audio and video media plans 1 ● Manage and allocate budgets across channels to drive performance and scale ● Oversee campaign setup, trafficking, and QA in partnership with Ad Operations ● Lead vendor relationships across audio platforms, networks, and publishers

Campaign Management & Optimization

● Oversee day-to-day campaign management, ensuring pacing and delivery align with performance goals ● Analyze reporting data and deliver actionable insights and optimization recommendations ● Lead testing strategies across audio formats, audiences, creative, and inventory ● Troubleshoot delivery issues and resolve discrepancies with internal teams and partners

Client Leadership & Collaboration

● Serve as a key point of contact for media strategy and performance discussions ● Collaborate with Account Management to ensure campaigns meet KPI goals ● Drive client satisfaction, retention, and account growth

Account Operations & Reporting

● Own weekly statuses, pacing updates, and tracking documents ● Ensure reporting is accurate, insightful, and tied to business outcomes ● Partner with Finance and Ad Ops on billing, reconciliation, and delivery validation ● Identify opportunities to improve workflows and efficiency

Performance & Analytics

● Update campaign performance across audio and video channels against KPIs (CPA, ROAS, revenue) ● Translate data into insights and forward-looking recommendations 2 ● Partner with Analytics on measurement frameworks and attribution approaches ● Drive continuous testing and optimization across campaigns

Required: • Bachelor’s degree or equivalent work/internship experience • 2-3 years of experience in a media buyer/coordinator • Familiarity audio advertising: podcast, digital streaming and radio • Proficiency in Microsoft Excel, Google Sheets and PowerPoint • Strong attention to detail and accuracy • Solid time management and prioritization skills Preferred: • Familiarity CTV and Linear TV • Agency experience or internship • In-platform experience with DSPs, Innovid and Core Systems • Interest in performance marketing and data-driven media

Originally posted on Himalayas