Senior Marketing Strategist
About this role
Company Overview
LevelUp is a specialist agency providing outsourcing solutions to agencies, software vendors, and website owners. For over seven years, we have successfully collaborated with a variety of companies, providing valuable technical, operational, and back-office support. We have a large team of skilled and passionate professionals who are committed to delivering high-quality work for our clients.
Position Overview
Join LevelUp and collaborate with a UK-based B2B growth agency and HubSpot Diamond Partner dedicated to scaling private-equity-backed tech companies. In this role, you will take ownership of the marketing strategy for a portfolio of mid-market B2B clients. Your responsibilities will include designing integrated demand generation plans, facilitating client workshops, and directing creative, content, and specialist teams to execute your vision. You will establish the strategy and manage the corresponding programs from launch to optimization, leveraging specialists and AI for much of the creative and development work. This is not a single-platform specialist role; you will oversee the entire program rather than a single ad account. We are seeking a strategic thinker who connects every task to tangible business results, confidently challenges clients when data suggests alternative approaches, and effectively balances analytical insights with strong creative judgment. This is a fully remote, work-from-home position.
Reference: 2644-327172
Responsibilities
- Design and execute integrated demand generation programs for B2B clients across paid search, LinkedIn, paid social, AEO, SEO, content, events, and client websites.
- Take ownership of the strategic direction for your client accounts, and lead presentations and workshops with key client stakeholders.
- Brief and direct creative, content, and specialist teams, ensuring their deliverables align with the overarching strategy.
- Monitor and optimize active campaigns, analyze performance data, and translate insights into actionable next steps tied to pipeline and revenue generation.
- Shape website strategy, encompassing site structure, user journeys, and conversion optimization, while identifying opportunities through research and testing.
- Collaborate with HubSpot specialists to configure automation and CRM workflows that support conversion and sales enablement.
- Integrate AI tools as a fundamental component of planning, analysis, and campaign optimization.
Requirements (Must-haves)
- Agency Strategy Experience: A proven background in B2B marketing strategy or planning within an agency setting.
- Revenue-Driving Campaigns: Demonstrated success in designing and running programs across paid, organic, content, and email channels, with the ability to trace results directly to pipeline and revenue.
- Data Analysis: Strong capability in extracting clear, actionable insights from marketing and web analytics platforms.
- Client Leadership: Experience leading client presentations and workshops for non-technical audiences, with the ability to steer client engagements effectively.
- AI and Automation: Proven track record of utilizing AI and automation to enhance workflows or improve overall marketing performance.
- Marketing Tools: Proficiency in HubSpot Marketing Hub, Google Ads, LinkedIn Ads, GA4, Google Search Console, Ahrefs, and various AI applications.
Nice-to-haves
- A degree in marketing, business, strategy, or a related field.
- HubSpot certifications, such as Implementation, Revenue Operations, or Platform Consulting.
- Experience managing campaign budgets and ensuring spend efficiency.
- Familiarity with intent or demand-signal tools for prioritizing high-intent prospects.
More Information
- This is a fully remote position with a standard 40-hour fixed-schedule work week.
- We have a company culture that focuses on the well-being of its team members, with a good work life balance and respectful work environment.
- Benefits: Basic Philippines government-mandated benefits (13th-month pay, SSS, PhilHealth, Pag-IBIG), remote setup support, and holiday observance of Philippine holidays.
- Equipment provided
