Senior Marketing Manager, Distribution & Partnership Marketing (IVD)
About this role
The Senior Marketing Manager, Distribution & Partnership Marketing (IVD) is responsible for developing and executing commercial marketing strategies that accelerate growth for LGC’s Diagnostics & Genomics portfolio through strategic partnerships, distribution channels, laboratory networks and regional commercial teams. The role translates global product and portfolio priorities into partner-ready value propositions, campaigns, sales enablement tools, and measurable demand generation programs. Working cross-functionally with Product Management, Commercial, Medical Affairs, Regulatory, Legal, Quality, Digital Marketing, and external partners, this position supports market expansion, adoption, revenue growth, and consistent customer experience across channel and alliance routes to market.
Strategic Partner and Alliance Marketing
Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other priority B2B partners.
Translate global product, portfolio, and brand strategies into partner-specific messaging that communicates clinical, operational, and economic value to diagnostic and laboratory customers.
Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content to support effective field execution and customer onboarding.
Own day-to-day marketing communications with priority partners, supporting business reviews, performance reporting, action tracking, and escalation of commercial marketing requirements.
Distribution and Channel Optimization
Develop and deploy regional channel marketing strategies that strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through while maintaining alignment with the LGC D&G brand architecture.
Support key sales accounts and distribution networks with trade marketing programs, product positioning, campaign assets, launch support, and category or segment-specific initiatives.
Build multi-channel demand generation and account-based marketing programs tailored to laboratory segments, pathology networks, channel partners, and priority customer groups.
Monitor market, channel, and customer insights to identify opportunities for growth, retention, cross-sell, and improved customer journey execution.
Cross-Functional Leadership, Governance and Performance
Lead through influence across a matrix environment, partnering with commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams to align priorities and execute programs effectively.
Ensure promotional materials, partner programs, and campaign activities are developed in accordance with applicable healthcare, regulatory, quality, and compliance requirements.
Define and track key performance indicators for partner and channel marketing programs, including campaign performance, lead quality, pipeline contribution, adoption metrics, and return on investment.
Prepare concise performance updates, insights, and recommendations for marketing leadership and relevant commercial stakeholders.
Identify process improvements, governance opportunities, and reusable templates that improve speed, consistency, compliance, and customer impact across partner and channel marketing activity.
Essential Knowledge and Qualifications
Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related discipline; equivalent relevant experience may also be considered.
Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or another complex B2B environment.
Demonstrated ability to translate scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing assets.
Experience developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders.
Strong understanding of regulated marketing environments and the importance of quality, legal, regulatory, and brand governance in customer-facing communications.
Proficiency with Microsoft Office applications, particularly Outlook, Word, Excel, and PowerPoint; experience with CRM, marketing automation, analytics, or project management tools is advantageous.
Desired Knowledge and Qualifications
Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification.
Experience working with distributors, strategic alliances, channel partners, laboratory networks, pharma sponsors, or platform providers.
Knowledge of immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or adjacent diagnostic markets.
Experience using Salesforce, Pardot/MCAE, HubSpot, Power BI, Asana, or similar commercial, marketing, analytics, or project management platforms.
Strong business acumen, including segmentation, pipeline development, forecasting, pricing considerations, and campaign ROI measurement.
Behavioral and Interpersonal Competencies
Operates in line with LGC’s values of Passion, Curiosity, Integrity, Brilliance, and Respect.
Highly collaborative and able to influence stakeholders across functions, regions, seniority levels, and external partner organizations.
Strong written and verbal communication skills, with the ability to simplify complex information for commercial and customer-facing audiences.
Organized, proactive, and able to manage multiple priorities, campaigns, partners, and approval routes in a dynamic environment.
Analytical and performance-oriented, with the ability to interpret data, identify insights, and make practical recommendations.
Customer-focused, commercially aware, and committed to improving partner experience, field readiness, and measurable business outcomes.
Willingness to travel both nationally and internationally at least 40%
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