Senior Marketing Analyst

Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.

Not familiar with trade promotion spend? That’s OK. Most people aren’t. It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup. In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers. The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track. The industry operates on emails, pdfs, and xls spreadsheets. At Vividly, we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Perfect Snacks.

As we grow, we’re looking for a Senior Marketing Analyst who can help us better understand our market, our audience, and the performance of our go-to-market efforts and turn those insights into action.

The Role

The Senior Marketing Analyst will sit at the intersection of Marketing, Sales, and Revenue Operations, helping Vividly answer a simple but critical question: What should we do more of, what should we do less of, and where are we missing opportunities?

This is not a reporting-only role. You’ll dig into content performance, advertising data, prospect and account intelligence, event audiences, and CRM data to identify patterns and translate them into clear recommendations for the teams responsible for growth.

You’ll partner closely with our Content, Demand Generation, Sales, and RevOps teams and will be expected to proactively surface insights - not simply wait for someone to ask for a report.

What You'll Do

Content & Audience Intelligence

Partner closely with the Content team to understand what is resonating with our target audience and where we should focus next.

• Analyze content performance across organic search, website engagement, conversion, and other relevant channels.
• Identify which pages, topics, formats, and themes are attracting and engaging our target accounts and personas.
• Monitor SEO performance, keyword rankings, organic traffic trends, and emerging search opportunities.
• Identify content that should be refreshed, expanded, consolidated, or deprioritized based on performance.
• Combine behavioral data with qualitative insights from sales calls and customer conversations to identify topics our audience cares about.
• Surface new content opportunities based on search behavior, audience engagement, competitive trends, and recurring themes from the market.
• Build a clear, ongoing view of what's working, what's not, and what the Content team should test next.

Paid Media & Demand Generation Analytics

Work alongside the Demand Generation team to evaluate campaign performance and improve how we invest across channels.

• Analyze advertising performance across LinkedIn, Google, display, and other paid channels.
• Evaluate performance by creative, copy, audience, account segment, offer, campaign, platform, and other relevant dimensions.
• Move beyond surface-level metrics such as clicks and impressions to understand which campaigns ultimately generate qualified opportunities, pipeline, and customers.
• Identify patterns and opportunities that can inform targeting, creative strategy, testing, and budget allocation.
• Partner with Demand Generation to design and evaluate tests and determine what should be scaled, changed, or discontinued.

Sales & Event Intelligence

Help our Sales team identify and prioritize the people and accounts most worth engaging.

• Support Vividly's conference and event strategy by sourcing, cleaning, matching, and enriching attendee and exhibitor data.
• Identify which conference attendees and companies fit our ideal customer profile and existing target-account strategy.
• Enrich contacts with relevant company, role, segment, and account information.
• Develop prioritized prospect lists that help Sales understand who they should talk to and why before events.
• Analyze event performance after conferences to understand engagement, opportunities created, pipeline generated, and lessons for future events.
• Support additional prospect and account research that helps Sales focus its time on the highest-value opportunities.

Account Intelligence & CRM Enrichment

Partner with Revenue Operations to improve the quality and completeness of Vividly's account and contact data.

• Identify new accounts that match Vividly's ideal customer profile and target segments.
• Research and enrich accounts with the data needed for segmentation, prioritization, personalization, and territory planning.
• Identify relevant contacts and buying committee members within target accounts.
• Maintain and improve CRM data quality, including deduplication, normalization, enrichment, and identification of missing or outdated information.
• Work with RevOps to establish processes and standards that keep account and contact data accurate as the database grows.
• Help Marketing and Sales build a more complete picture of our addressable market and where the best untapped opportunities exist.

What We're Looking For

• 4+ years of experience in marketing analytics, growth analytics, revenue operations, sales intelligence, or a related discipline.
• Strong analytical instincts and the ability to move from raw data to a clear recommendation.
• Experience analyzing digital marketing and content performance, including paid media, website analytics, and SEO.
• Experience working with CRM and marketing automation data; Salesforce experience is strongly preferred.
• Experience with prospecting, enrichment, account intelligence, or data providers is a plus.
• Advanced spreadsheet skills and comfort working with large, imperfect datasets.
• Experience with SQL, BI tools, or data visualization platforms is a plus.
• Strong understanding of B2B funnels and the relationship between marketing activity, opportunities, pipeline, and revenue.
• Ability to communicate findings simply and clearly to people who aren't analysts.
• A proactive mindset - you naturally look for patterns, anomalies, and opportunities rather than waiting for someone to tell you what analysis to run.

What Success Looks Like

Success in this role means our teams make better decisions because of the insights you provide.

The Content team knows which topics and assets deserve more investment. Demand Generation knows which campaigns and audiences are actually producing business outcomes. Sales arrives at conferences knowing exactly who they want to meet. RevOps has cleaner, richer account data. And across Vividly, we have a clearer understanding of where our next customers are coming from and how to reach more of them.

Why Choose Vividly?

A modern, remote-first workplace

We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.

Vividly days off & flexible PTO

For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity.

Competitive Benefits

• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
• 401(k) - With a 3% employer contribution
• Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!
• Monthly $50 Wellness Reimbursement
• Monthly $200 Remote Work Stipend

Commitment to our values - The Vividly Code

• Kind Ambition -We push boundaries with empathy and integrity
• Keep It Real - We are transparent, honest, and authentic
• Customer Love - We act as trusted advisors to our customers
• Own It - We take responsibility and drive outcomes
• Urgency Wins - We move quickly and focus on impact
• Pull Together - We collaborate to win as a team

Please note: Vividly will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time during the onboarding process. Vividly will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for:

• Contact initiated via unsolicited text message or cold call. Vividly does not follow up with candidates through instant messaging applications.
• Our Talent Acquisition team only corresponds from email addresses with the domain ‘@govividly.com’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer.
• While some of our jobs can be found on third party job sites, all of our current job opportunities and descriptions are posted on Vividly’s Careers page, or our official LinkedIn Company Page

The U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiting scams and financial fraud. If you believe you were a victim of such a scam, you may contact your local law enforcement agencies. Vividly is not responsible for any claims, liability, losses, damages, or expenses resulting from scammers or impersonators.

Originally posted on Himalayas