Senior Manager Marketing Operations
About this role
Discover your 100% YOU with MicroSourcing!
Position: Senior Manager Marketing Operations
Work setup: Work from home
Why join MicroSourcing?
You'll have:
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Job Summary:
The Senior Manager, Marketing Operations is responsible for overseeing the Firm's marketing and sales operations through the administration of HubSpot and related sales and marketing technologies. This role leads the systems, automations, integrations, reporting, and data processes that support lead generation, business development, client experience, and strategic growth initiatives across the Firm.
Working closely with the Chief Growth Officer and cross-functional teams, this role serves as the Firm's primary HubSpot and marketing technology leader, ensuring operational efficiency, data integrity, scalable processes, and actionable reporting across the marketing and sales pipeline. This role also oversees user adoption, training, documentation, and continuous improvement of the Firm's marketing and business development technology ecosystem.
Essential Functions
Oversee the execution of sales and marketing operations within HubSpot, relationship intelligence platforms, and outbound prospecting systems, ensuring alignment with overall growth strategies
Serve as the primary administrator of the firm's HubSpot environment, including management of system architecture, permissions, custom objects, workflows/automations, integrations, lifecycle tracking, pipelines, and reporting infrastructure.
Oversee and manage data flow into HubSpot through various integrations and connected systems, including firm client management databases, form and intake platforms, relationship intelligence tools, and more.
Partner with cross-functional teams across marketing, business development, admin, IT, industry and service lines to design, optimize, and maintain scalable systems and processes within HubSpot that support firmwide operational efficiency and strategic initiatives.
Collaborate with vendors and technology partners to support marketing and sales technology initiatives.
Lead the development, optimization, and governance of marketing attribution models, sales funnel reporting, executive dashboards, campaign performance tracking, and pipeline analytics to support data-driven decision-making and revenue forecasting.
Oversee the design, implementation, and documentation of automated workflows and business processes within HubSpot and integrated technologies to improve operational efficiency, lead routing, client communication, and internal collaboration.
Manage and maintain the governance and quality of contact data across HubSpot through regular audits, deduplication processes, standardization protocols, and compliance with firmwide data governance standards.
Oversee and manage the firm's outbound marketing and email engagement platforms, including list-building and prospecting tools such as Clay, Lemlist, and related technologies, ensuring alignment with business development and lead generation strategies.
Routinely evaluate the effectiveness, scalability, and utilization of the department's technology stack, making recommendations for process improvements, platform enhancements, system consolidation, or new technology adoption as necessary.
Provide group and one-on-one training, coaching, and support for HubSpot users and related sales and marketing technologies to improve adoption, process adherence, reporting accuracy, and operational effectiveness.
Maintain system documentation, process maps, workflow documentation, and internal knowledge resources to support operational consistency and knowledge transfer.
Gain a comprehensive understanding of the Firm's operational environment, industry segments, service lines, and strategic growth objectives.
Competencies
Excellent interpersonal and presentation skills including verbal and written communication skills with the ability to represent the company in front of any stakeholder and a proven record of successful negotiations.
Excellent decision-making skills with a proven record of making well informed decisions.
Excellent aptitude for collaboration with peers during decision-making, planning, and execution phases.
Strong aptitude in information processing, creative thinking, and problem-solving.
Strong understanding of web design and development principles.
Proven project management expertise with a focus on delivering high-quality services.
Ability to assess training needs, develop, and execute tailored programs to drive business growth.
Ability to identify and measure return on investments in sales efforts.
Ability to clearly articulate firm values and opportunities and to build dynamic connections with internal stakeholders.
Ability to be a team player who quickly builds trust and collaborative working relationships without falling into group think.
Ability to maintain the highest standards of confidentiality, professionalism, ethics, and a positive attitude.
High level of integrity and dependability with a strong sense of urgency driving results.
Required Education and Experience
Bachelor's degree in marketing, business administration, or related fields.
5+ years of experience in HubSpot administration, including Marketing, Sales and Operations Hub.
Proficient with outbound email technology
Proficient with Microsoft Office Suite or related software.
Preferred Education and Experience
7+ years of experience in HubSpot administration, including Marketing, Sales and Operations Hub.
HubSpot Academy Certifications
Prior experience in TypeForm, Clay and Lemlist
Prior experience in public accounting or another professional services organization.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas
