Senior E-commerce Marketing Manager for US-Based Company

Paired · Brazil · posted today ago

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About this role

Paired is a global staffing and recruiting agency that connects talented professionals with high-growth companies around the world.

For this opportunity, we are partnering with an established e-commerce brand seeking a Senior E-commerce Marketing Manager to oversee multiple marketing channels, manage agency relationships, and help drive performance across paid media, creative production, email marketing, CRO, and organic social.

This is a highly cross-functional role for someone who understands performance marketing, knows how to evaluate high-quality creative and email campaigns, and can keep several external agencies accountable.

You will work directly under the Marketing Director, taking ownership of day-to-day marketing operations and freeing the director to focus on higher-level strategy. The role offers a clear growth path toward becoming Marketing Director.

Key Responsibilities

Creative Strategy and Quality Control

Review and provide strategic feedback on performance creatives produced by four external UGC and YouTube advertising agencies.
Evaluate creative concepts, hooks, scripts, offers, messaging, and overall execution before campaigns go live.
Ensure creative output aligns with the brand’s positioning, customer insights, and performance goals.
Identify creative patterns, winning angles, and opportunities for iteration based on advertising results.
Maintain a consistently high standard across all paid media assets.

Email Marketing

Review and quality-control email campaigns produced by the external email marketing agency.
Assess campaign strategy, copy, design, offers, segmentation, flows, and overall customer journey.
Ensure email output is aligned with the brand’s voice and commercial objectives.
Monitor performance and recommend improvements based on engagement, conversion, and revenue data.

Paid Media and Analytics

Oversee Meta advertising performance in collaboration with the in-house Meta Ads Specialist.
Review campaign results, identify performance trends, and help guide testing priorities.
Gradually develop toward more hands-on campaign management and execution.
Monitor performance through Triple Whale and other analytics platforms.
Translate data into clear insights, priorities, and actionable recommendations.
Connect creative, email, website, and paid media performance to identify growth opportunities.

Agency and Project Management

Manage communication, meetings, deliverables, deadlines, and accountability across multiple external agencies.
Project manage the CRO agency and ensure testing roadmaps and deliverables stay on track.
Coordinate with Google Ads, SEO, affiliate marketing, and graphic design partners.
Provide clear briefs, feedback, priorities, and follow-up actions.
Ensure agencies collaborate effectively and remain aligned with the broader marketing strategy.
Escalate performance issues and recommend changes when agency output does not meet expectations.

Organic Social Oversight

Project manage an organic social media team of three.
Track assignments, deadlines, and content delivery.
Ensure consistent execution without needing to personally lead organic social strategy.

Marketing Operations

Take ownership of the daily coordination and execution of marketing initiatives.
Create clear systems for tracking priorities, deliverables, performance, and accountability.
Run efficient meetings and maintain strong asynchronous communication.
Reduce the Marketing Director’s operational workload by approximately four to five hours per day.
Grow into broader strategic ownership as the business scales.

Requirements

Significant experience managing marketing for established e-commerce brands or e-commerce agencies.
Experience with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.
Advanced understanding of performance creative strategy, especially for Meta, UGC, and YouTube advertising.
Advanced experience reviewing or managing email marketing campaigns and automated flows.
Strong understanding of Meta Ads strategy, campaign performance, and creative testing.
Experience managing multiple external agencies or specialized marketing partners simultaneously.
Strong analytical skills and the ability to convert performance data into actionable recommendations.
Excellent project management, organization, and follow-through.
Strong written and verbal communication skills.
Ability to confidently challenge weak work, provide useful feedback, and hold partners accountable.
Availability to maintain meaningful overlap with Eastern Time working hours.

Preferred Qualifications

Experience working with e-commerce brands spending more than $100,000 per month on advertising.
Experience using Triple Whale or similar e-commerce attribution and analytics platforms.
Familiarity with CRO testing and conversion optimization processes.
Working knowledge of Google Ads, SEO, affiliate marketing, and organic social media.
Experience using AI tools such as Claude.
Familiarity with MCP connectors, custom AI workflows, or marketing automations.
Previous experience supporting a Marketing Director, Head of Growth, or senior marketing executive.