Senior Director, Corporate Marketing

A-LIGN · United States · posted today ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

About the Role

The Senior Director, Corporate Marketing owns how A-LIGN is seen, heard, and trusted, leading corporate communications, brand marketing, and the creative design function, translating company strategy into a differentiated presence in the market. In this role, you will be responsible for the strategic direction and day-to-day execution of corporate communications, brand marketing, and creative across every channel A-LIGN goes to market through. As the Senior Director, Corporate Marketing, you will build and lead a multidisciplinary team spanning design and communications, while managing public relations (PR) agency and freelance partners to extend capacity. A-LIGN will depend on you to define brand architecture and messaging standards, govern visual and verbal identity globally, elevate corporate and executive thought leadership, and use artificial intelligence (AI) and self-service tools to scale creative delivery. This role partners closely with Demand Generation, Product Marketing, Sales, Partnerships, People Operations, and executive leadership to ensure corporate marketing investment tracks to business outcomes. The ideal candidate is a senior marketing leader with brand and communications depth who pairs genuine craft standards with commercial accountability, builds durable process, and thrives in a fast-paced, results-oriented environment.

Reports to

Senior Vice President, Marketing

Pay Classification

Full-Time, Exempt

Responsibilities

BRAND MARKETING

Own A-LIGN’s global brand strategy (architecture, corporate positioning, messaging framework, and verbal identity) and govern its consistent application across every market-facing channel
Define and maintain the messaging hierarchy that connects the corporate narrative to service line, industry, and persona-level messaging so every go-to-market team works from a single source of truth
Partner with Product Marketing, which owns content strategy and production, to ensure content reflects corporate positioning, messaging, and brand standards
Plan and lead brand marketing campaigns that build awareness, authority, and reputation, partnering with Demand Generation and Product Marketing so brand investment amplifies pipeline programs
Own brand health measurement, including awareness, share of voice, brand sentiment, reputation, and message resonance, and present performance and recommendations to executive leadership on a regular cadence
Conduct ongoing research into industry trends, customer insights, and the competitive landscape to identify white space and keep A-LIGN’s voice ahead of a crowded compliance market
Protect the A-LIGN brand by governing trademark and logo use, partner and co-branding standards, and the accuracy and compliance of public claims, in partnership with Legal

CORPORATE COMMUNICATIONS

Own the external communications strategy, including press releases, media relations, and announcement planning for certification, product, partnership, and corporate milestones, directing the PR agency to earn coverage that builds authority
Build and run the LinkedIn and social program across the corporate channel and executive and practitioner voices, setting the editorial approach, publishing cadence, and engagement standards
Direct the corporate and executive thought leadership program, working with internal subject matter experts and the global go-to-market function to define areas of focus and convert practitioner expertise into differentiated market commentary
Build and run the awards and speaking program: identify high-value awards, conferences, and industry events, and prepare and submit nominations and speaking proposals that position A-LIGN leaders and practitioners as industry authorities
Partner with executive leadership to build executive visibility, including media and speaking preparation, bylines, and executive social presence
Amplify external news, brand messaging, and company milestones to employees through internal channels, and support executive leadership on company-wide announcements in partnership with People Operations
Serve as the final review on external-facing communications, holding accuracy, tone, and message alignment
Partner with Sales, Partnerships, and People Operations to extend brand messaging into customer, partner, and employer brand communications
Own crisis and reputation management, including the issues and crisis communications playbook, reputation monitoring, and spokesperson readiness, and lead the cross-functional response with Legal, Security, and executive leadership when an issue could affect A-LIGN’s credibility

CREATIVE

Lead the creative function end to end, setting the standard for design and campaign creative while building the briefing structure, review cadence, and production process that allow the team to deliver at speed
Hire, develop, and lead the creative design team, and manage agency, freelance, and production partners to extend capacity without diluting quality
Own brand guidelines, visual identity, and templates, and govern their consistent application across the company, including video, web, and event content produced by other teams
Optimize creative delivery with AI by evaluating and adopting AI-enabled design and workflow tools and setting guardrails that protect brand quality, accuracy, and intellectual property
Build self-service creative capabilities, including templates, brand asset libraries, and intake workflows, so teams across the company can fulfill routine creative requests without creating a bottleneck for the creative team
Maintain tight working alignment with the Product Marketing content team on video and multimedia production, setting shared briefs, brand standards, and review processes so content is on brand and delivered at speed
Partner with Demand Generation and Product Marketing to integrate creative into program planning from the outset, ensuring brand and messaging directly strengthen campaign performance

LEADERSHIP & OPERATIONS

Build, develop, and lead the corporate marketing team across communications, brand, and creative, defining the structure, hiring plan, and goals as the function scales
Set the annual corporate marketing plan, priorities, and key performance indicators (KPIs) in step with the company go-to-market strategy, and report results to the Senior Vice President, Marketing, and executive leadership on a regular cadence
Plan and manage the corporate marketing budget, allocating investment across communications, brand, and creative programs and across in-house and external resources, including the PR agency and freelance partners, and hold the team accountable to output and outcome targets
Lead corporate messaging and communications planning for major company moments, such as acquisitions, leadership changes, new service launches, and rebrands

Minimum Qualifications

EDUCATION

Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or other relevant field

EXPERIENCE

10+ years of corporate marketing, communications, brand, or creative experience, including 4+ years leading and developing teams
Proven track record of building and executing brand and communications strategies that delivered measurable business results in a B2B environment
Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals
Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards
Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies
Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality
Proficiency with social media, media monitoring, and creative production tools, and reporting platforms used to measure brand, reputation, and communications performance
Exposure to the cybersecurity, compliance, or professional services industry is a plus

SKILLS

Exceptional writing and editing ability, with the judgment to set editorial standards for others and raise the quality of work you did not create yourself
Strong creative point of view; you can direct design and brand creative work, give specific and actionable feedback, and defend a creative decision with clear reasoning
Comfortable translating brand, communications, and reputation activity into commercial metrics; you can build a performance dashboard and present it to an executive audience
Highly organized operator who builds structure around creative and communications work: briefs, calendars, review cycles, and clear ownership
Sound judgment and composure under pressure, with the executive presence to advise senior leaders on reputation-sensitive decisions and communicate with credibility in high-stakes moments
Effective cross-functional collaborator with a track record of working well with Demand Generation, Product Marketing, Sales, Partnerships, Legal, and People Operations to launch integrated programs
Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
Strong attention to detail, with a drive to continuously raise the quality and impact of your team's work

Benefits

Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.