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Sales Director - Western Canada

Prysmian Group · Canada · posted today ago

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About this role

Sales Director Western Canada

Location: Western Canada – remote, with regular travel

Employment Type: Full Time | Remote

Why Build Your Career with Prysmian?

Your work at Prysmian helps power and connect the world.

When you join Prysmian, you become part of a global team whose work touches millions of lives every day. You’ll help support the energy and digital infrastructure that keeps communities, businesses, and industries moving forward.


The Sales Director Western Canada is the senior commercial leader responsible for expanding Prysmian’s business across Western Canada, defining and delivering the regional go-to-market approach and developing strategic relationships to convert market intelligence into profitable sales growth for Prysmian’s wire and cable solutions.

The role works across key industrial and infrastructure markets, including utilities, mining, oil and gas, transportation and major infrastructure. It engages EPCs, engineering firms, OEMs, contractors, distributors and end-users from the earliest project stages through specification, bid, negotiation and execution.

What You’ll Bring

Experience and Qualifications

Leadership Capabilities

Additional Requirements

What You’ll Do

The Sales Director Western Canada is the senior commercial leader responsible for expanding Prysmian’s business across the region and leading the regional sales team and application engineering capability. The position defines and executes the regional go-to-market approach, develops strategic end-user, contractor and channel partner (distributor) relationships, and creates and converts early market and project intelligence into profitable sales growth for Prysmian’s wire and cable solutions.

Sales & Technical Team Leadership


Regional Strategy & Go-to-Market

  • Lead market assessment and define the go-to-market strategy by sector, product, application, customer and channel across Western Canada.
  • Translate Canadian commercial priorities into practical regional account, channel and project-development plans.
  • Develop and maintain relationships with key players in the industry to ensure access to market intelligence and new opportunities in the region.
  • Identify new markets, applications, channels and business models, and develop the action plans required to capture them.

Project Business Development

  • Identify and pursue major project opportunities with EPCs, engineering firms, OEMs, contractors, distributors and end users in line with a coherent long-term go-to-market strategy.
  • Build early visibility of future projects in order to influence product specifications to secure demand through the channel.
  • Develop and maintain a qualified project pipeline, with clear priorities, ownership, milestones, risks and next actions.
  • Lead or support strategic bids, technical-commercial proposals and negotiations in collaboration with the appropriate internal teams.

Strategic Accounts & Relationship Leadership

  • Build trusted relationships with senior decision-makers, engineering teams, procurement leaders and project stakeholders.
  • Develop tailored business-development plans for priority customers and coordinate local, national, regional and international key-account activity.
  • Guide account managers toward a consistent commercial policy while adapting the value proposition and engagement plan to each strategic customer.
  • Collaborate with distributors to maximize market coverage, project access and sales conversion.

Product Positioning, Pricing & Value Proposition

  • Provide commercial direction on product positioning and pricing by sector, channel, product and application, in partnership with Product Management.
  • Contribute market intelligence and industry trends to support the creation of new products and solutions.
  • Develop compelling value propositions that connect Prysmian’s technical solutions, service capabilities and total delivered value to customer needs.

Market Intelligence & Opportunity Development

  • Monitor customer investment plans, major projects, competitor activity, market trends and changes in channels or specifications.
  • Develop and use management tools that strengthen market intelligence, opportunity tracking, pricing decisions and commercial forecasting.
  • Convert market insights into clear recommendations for product, marketing, operations and commercial teams.

Performance & Cross-Functional Leadership

  • Drive achievement of revenue, contribution margin, project-win and market-development objectives.
  • Monitor performance by sector, customer, channel, product and application; identify gaps and recommend corrective action.
  • Maintain disciplined forecasting, reporting practices, providing clear visibility of pipeline quality, expected results and business risks.
  • Partner with Product Management, Marketing, Operations, Supply Chain, Finance and Technical teams to deliver customer commitments and profitable growth.

Measures of Success

  • Revenue and contribution margin from targeted projects and strategic accounts.
  • Project win rate and conversion of qualified opportunities.Growth of the project pipeline, market share and customer penetration.
  • Quality, timeliness, and accuracy of market intelligence and early project awareness.

You’ll have the opportunity to make an impact, build strong partnerships, and grow your career in a business that values ownership, collaboration, and continuous improvement.


Total Rewards Designed for You

We believe great people deserve great rewards. That’s why Prysmian offers a total rewards package designed to support your financial, physical, and personal well-being now and as your career grows.

Competitive salary that recognizes your skills, experience, and contributions.

Performance-based incentives that reward your results and impact.


Prysmian’s Flex Benefits:


At Prysmian, you’ll be supported at work, at home, and throughout every stage of your career.

Prysmian , as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities. We strongly believe that diversity brings significant value at all levels of the organization, increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity, Equity, and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture, Prysmian is committed to the development of an organization that prioritizes talent, where people feel respected, included, and free to fully express their potential just as they are.

All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process, as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race, ethnicity, religion, nationality, origin, citizenship status, socio-economic status, age, sex, gender identity or expression, sexual orientation, marital status, disability, military service or veteran status, pregnancy, parental leave, medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.

Visit our DE&I Page to learn more about Prysmian's commitments.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.

Originally posted on Himalayas

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Sales Director - Western Canada at Prysmian Group — Remote | 101 Careers