Publishing Manager – Market & Concepts

CrazyLabs · Germany · posted today ago

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About this role

Description

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!

We’re looking for a Publishing Manager – Market & Concepts to help us discover the next generation of mobile game hits.

You’ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:

Experienced in mobile gaming and always curious about what’s next
Great at breaking down successful games, mechanics, and creatives
Able to turn trends and insights into strong game concepts
Comfortable working with external studios and multiple internal teams
Hands-on with AI tools for ideation, visuals, research, or prototyping
Fast-moving, curious, analytical, and high-ownership
Strong technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.

As a Publishing Manager, you will:

Research mobile game trends, genres, mechanics, creatives, and player behavior
Identify promising market opportunities and new game directions
Turn insights into concepts, briefs, references, and testable ideas
Test and validate new concepts
Use AI to accelerate ideation, visual exploration, and prototyping
Review market and test signals to decide what to pursue, iterate, or stop
Share learnings and opportunities across the Publishing team

Requirements

What we’re looking for:

3+ years in mobile games across publishing, product, game development, game design, creative strategy,
Strong understanding of mobile game genres, trends, mechanics, and creative patterns
Ability to explain why a game or concept works
Experience creating briefs, references, presentations, or product feedback
Experience working with external partners or cross-functional teams
Practical experience with AI tools
Strong written and verbal English
Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.

CrazyLabs commitments

Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!

Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.

Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.