Product Marketing Manager

Velixo · Bermuda, Canada, Greenland, Mexico, Saint Pierre and Miquelon, United States, United States Minor Outlying Islands · posted today ago

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About this role

About Velixo

With close to 3,300 customers globally, Velixo is a leading Excel-based software company specializing in developing reporting, budgeting, data and template solutions for various ERP software such as Acumatica, Sage Intacct, and Microsoft Dynamics 365 Business Central. We provide advanced yet simple-to-use reporting tools that empower businesses to gain valuable insights, become more efficient, and automate processes from and to their ERP data.

About the job

The Product Marketing Manager is a global position that will be a cornerstone in driving the growing global success of Velixo and its industry-specific focus, across several ecosystems. You will work ‘hand in glove’ with the Product Management and Leadership teams to craft the propositions that drive the evolution of Velixo. Through strategic thinking and analysis to understand the range of buyer and user personas we would want to attract, this critical role will provide insight into the market for cloud solutions for various industries, ecosystem trends, and competitor landscape, creating clarity around how we win. To do this, you will require significant focus and building out specific customer segmentation, clarity around vertical and sub verticals industries we want to serve, the ability to communicate crystal clear ICP (Ideal Customer Profiles), Objection Handling and Positioning datasheets, and the ability to energize every internal or partner teams.

What's in it for you?

You will be able to develop and evolve the global go-to-market strategy, design winning propositions including messaging and positioning, and work with the leadership team in crafting the next stage of Velixo. You will also be able to connect across global teams, develop creative and innovative product marketing strategies driven by customer insight, inspire our sales and marketing channels through the delivery of successful commercial results.

Location – This is a fully remote job, open to candidates in North America.

Responsibilities

As part of the Product Marketing department:

You will play a pivotal role in driving growth by defining compelling customer value propositions that align with the company’s strategy and maximize Velixo’s brand differentiation. This includes collaborating with the product, marketing and commercial teams as well as our many partners to establish frameworks that ensure proposition success, and delivering impactful presentations, e-books and other assets in collaboration with the Marketing team.

You will take full ownership of launching new products and propositions and deliver successful go-to-market strategies, inclusive of enablement packs for both internal and external stakeholders.

You will work closely with the leadership team, you will guide region-specific plans, developing detailed channel strategies, messaging, positioning, value-added content, and sales enablement tools.

To push and guarantee the Velixo messaging resonates with prospects, you will lead the strategy and execution of our customer case study track, ensuring a continuous focus and release cycle of quality customer case studies with measurable outcomes by ERP, Industry and/or specific use cases.

Working closely with the CPO and the marketing team, you will contribute to taking the messaging and structure of the Velixo website to the next level.

Additionally, you will manage the delivery of the proposition roadmap in partnership with product strategy, pricing, and go-to-market teams to achieve financial targets.

Acting as a global ambassador for Velixo, you will contribute to thought leadership, represent the brand at events, and possibly on social media, with analysts, and through digital channels, showcasing exceptional Velixo content.

Skills, know-how and experience:

Proven experience in a customer and commercially led Product Marketing role with deep domain expertise and a track record of building and executing product and proposition growth strategies across multi-functional teams.

Experience of launching new products and value propositions.

Strong knowledge of product centric organizations and industries, which includes a deep understanding of the business needs and challenges faced by customers, and competitors in the space.

Experienced in product marketing methodologies, value proposition development, combined with marketing/communications and ability to work with Product and Commercial teams.

Experience working within the ERP space, either directly or indirectly.

Ability to operate at both a strategic and operational level – Established experience launching successful products in highly competitive technology markets.

Proven creative thinker that independently generates and executes on innovative product marketing ideas. Proven track record in crafting compelling positioning and thought leadership content.

Working for Velixo:

At Velixo, we believe in creating an inclusive and diverse work environment. We encourage applications from individuals of all backgrounds and experiences.