Product Marketing Manager

Clera · $135k – $165k · posted today ago

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About this role

About the Role

Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day. Working with the marketing lead and cross-functional teams, you will turn product positioning into clear messaging and practical field enablement.

What You'll Do

Lead end-to-end go-to-market planning and execution for product releases.
Develop product messaging that explains features, target audiences, and customer value.
Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.
Create positioning briefs, battlecards, and sales enablement materials.
Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.
Keep executives informed about upcoming releases, readiness, customer feedback, and market context.
Build and improve launch playbooks, advocating for sufficient planning time before release.

What We're Looking For

At least 4 years of product marketing experience at an early-stage or high-growth company, including ownership of launches from planning through release.
Experience coordinating launch readiness across product, sales, and customer success teams.
Ability to carry leadership-provided positioning consistently across products and support messaging decisions with customer and field insights.
Strong writing and product communication skills, including explaining complex technical or AI features to business audiences.
Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams.
Background marketing AI or software products to business buyers, and regular use of AI tools to automate repetitive work.
Customer-facing experience in sales, customer success, or account management is valuable, as is experience in automotive or another high-touch vertical market.
Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement.