PR Manager DE

A fight lasts minutes. A great story travels much further.

The comeback nobody saw coming. The rivalry that divides an arena. The person behind the fighter, with a story that deserves to reach people who have never watched MMA.

At OKTAGON, those stories are everywhere.

We’re building a sports brand with international ambitions, passionate fans and events that bring thousands of people together. Germany is a major part of that journey. And we’re looking for a PR Manager who knows how to make our stories matter to German media.

Someone who can earn the trust of a sports editor, spot an angle for a business title and understand why a digital format might reach an audience a traditional press release never will.

You’ll help decide which stories we tell, who we tell them to and how far they go.

Your stories need to travel beyond the cage.

Sports media will be your home ground. But your curiosity should take you further.

A fighter’s journey can belong in a mainstream interview. Our growth can start a business conversation. Training, personality and culture can open doors to fitness and lifestyle coverage.

You’ll find those opportunities and turn them into pitches that give each outlet a reason to care.

Here’s what you’ll take ownership of:

• Build real relationships with German media. Develop and maintain a network across sports, digital and mainstream outlets. Get to know the journalists, their audiences and the stories they actually want.

• Earn coverage for OKTAGON, our events and our fighters. Create opportunities around upcoming fights and recognise stories that deserve attention outside the event calendar.

• Find new routes to our audience. Follow how the media landscape is changing, from digital publishers and podcasts to emerging editorial formats. Know where a story will work and adapt it accordingly.

• Create sharp German press materials. Write press releases, translate and localise event Media Info Cards, research fight cards and prepare tailored angles for individual outlets.

• Make interviews happen. Connect journalists with fighters, coordinate opportunities and prepare written interviews when needed.

• Get the right assets into the right hands. Distribute photos, video and relevant information, including captioned fight photography for dpa-picture alliance and Imago.

• Keep the foundations organised. Own accreditations, maintain the media database and keep fighter information accurate and up to date.

• Show what your work achieves. Monitor online and offline coverage, prepare monthly reports and summarise results after German events. Use what you learn to improve the next campaign.

• Keep our communication connected. Work closely with the PR lead, Marketing DE and Social Media so our messaging stays consistent, including across German-language video content.

When fight week starts, you’re in the middle of it.

The plans are ready. The journalists arrive. Interview requests change. A result creates a new headline.

You’ll be the person who keeps media operations moving.

At German events, that means overseeing accreditations and the media room, coordinating interviews, supporting weigh-ins and press conferences, and making sure journalists have what they need before and after the fights. Where needed, you may also moderate a press conference.

You’ll handle post-fight releases, follow-ups and coverage reviews. During selected events outside Germany, you’ll be available for relevant German media requests and breaking stories.

And when a sensitive situation comes up, you’ll be the first point of contact for German media, working closely with the PR lead on the response.

This role includes travel and weekend work. Fight weeks can run from Thursday through Sunday, and you need to be comfortable with the pace and responsibility that come with live events.

What you bring into the team

You already know how a newsroom works. You understand deadlines, editorial judgement and the difference between a story we want to tell and a story someone will want to publish.

We’re looking for:

• At least 2–4 years of relevant experience in PR or sports journalism. You’ve pitched stories, worked with journalists and delivered under pressure.

• An existing network in German sports newsrooms. Relationships you can build on, alongside the initiative to open new doors.

• Native-level German and very good English. Your German writing is precise, natural and adaptable. You’re comfortable collaborating with an international team in English.

• Strong editorial instincts. You can spot an angle, ask the useful question and turn a complicated story into a clear pitch.

• Digital confidence. You understand how people discover and consume stories today and stay curious about what is changing.

• Independence and ownership. You can organise your work remotely, follow through on commitments and keep colleagues informed.

• Willingness to travel and work weekends. You want to be there when the action happens.

An interest in MMA or combat sports, experience with press conferences and crisis communication, and a driving licence are all advantages.

You don’t need to know every fighter’s record on day one. You do need the curiosity to learn the sport and understand the people in it.

Ready to tell the next story?

Send us your CV or LinkedIn profile and a few examples of your work: coverage you secured, a campaign you helped deliver or journalism you’re proud of.

Tell us what you contributed and why it worked.

We’d also love to hear what interests you about bringing OKTAGON’s stories to German audiences.

Let’s talk.

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