PPC Specialist

Huzzle · Philippines · posted today ago

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About this role

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re looking for an experienced PPC Specialist with 3–4+ years of hands-on experience managing and optimizing paid advertising campaigns.

You’ll take ownership of PPC campaigns from strategy and setup through optimization, reporting, and scaling. This role is ideal for a data-driven performance marketer who understands how to turn advertising budgets into measurable business results.

You should be highly confident working with Google Ads, campaign analytics, conversion tracking, keyword strategy, and performance optimization. Experience with additional paid media platforms such as Microsoft Ads, Meta Ads, or LinkedIn Ads is a strong advantage.

Key Responsibilities

Plan, launch, manage, and optimize PPC campaigns across Google Ads and other relevant paid media platforms.
Manage Search, Display, Shopping, Performance Max, remarketing, and other campaign types as required.
Conduct keyword research, competitor analysis, audience research, and search-term analysis.
Develop and continuously improve campaign structures, targeting, bidding strategies, ad copy, and landing-page recommendations.
Monitor and optimize key performance metrics including CPC, CTR, CPA, ROAS, conversion rate, and overall advertising spend.
Identify opportunities to improve campaign efficiency and scale high-performing campaigns.
Set up and troubleshoot conversion tracking using tools such as Google Analytics 4 and Google Tag Manager.
Conduct A/B tests across ads, audiences, bidding strategies, and landing pages.
Manage budgets and allocate spend based on campaign performance and business objectives.
Produce clear performance reports and translate campaign data into actionable recommendations.
Collaborate with marketing, creative, sales, and client-facing teams to ensure paid acquisition supports wider growth objectives.
Stay up to date with advertising platform changes, automation, attribution, and PPC best practices.

Requirements

3–4+ years of professional PPC / paid media experience.
Strong hands-on experience managing Google Ads campaigns.
Proven experience managing meaningful advertising budgets and delivering measurable performance improvements.
Strong understanding of paid search strategy, keyword research, bidding, targeting, and campaign optimization.
Experience with Google Analytics 4 (GA4) and conversion tracking.
Working knowledge of Google Tag Manager (GTM).
Strong understanding of performance marketing metrics, including ROAS, CPA, CPC, CTR, CVR, and CAC.
Ability to analyze campaign data and make evidence-based optimization decisions.
Experience creating performance reports and communicating results clearly to stakeholders or clients.
Excellent attention to detail and strong analytical and problem-solving skills.
Strong written and verbal English communication skills.
Ability to work independently and take ownership of campaign performance in a remote environment.

Nice to have:

Experience with Microsoft Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels.
Agency experience managing multiple client accounts.
Experience with eCommerce, SaaS, B2B lead generation, or high-growth digital businesses.
Google Ads certifications.
Familiarity with Looker Studio or other marketing reporting and visualization tools.
Experience with landing-page and conversion-rate optimization.