PPC & Digital Marketing Specialist

IBS Integrated Branding Solutions · United States · posted today ago

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About this role

This is a remote position.

We are seeking a talented and experiencedPPC & Digital Marketing Specialistto join our dynamic team. The ideal candidate will possess a diverse skill set in various areas of digital marketing, with a leadfocus on Google AdWords, PPC advertising, and marketing automation tools. Content creation and database management are considered advantageous but not mandatory.Overview of the Company:IBS Group of Companies is a well-established organization that has been operating for nearly 30 years. Our diverse portfolio includes:

IBS, which is one of Australia's leading print manufacturers
IBS Storage Solutions, which offers location-based and at-home storage solutions for consumers,
Overseas Teams, which provides Australian businesses virtual assistants based in the Philippines.

We are constantly working on new initiatives to expand our business. As a family-operated company and with a dedicated staff of 90, we prioritize exceptional customer service and product excellence.

Our marketing team operates on an agile basis. It is commercially minded, creative & nimble team in delivering results-as-service for the different businesses. We have over 70 years experience across IT, entertainment, retail, FMCG, sport, government, healthcare, hospitality, tourism, HR & more!

Responsibilities:

Manage and optimise Google AdWords campaigns to drive maximum performance and ROI.
Develop and execute PPC campaigns on platforms such as Facebook Ads, LinkedIn Ads, and other relevant channels, ensuring effective targeting and high conversion rates.
Implement and manage marketing automation software, such as Zoho, HubSpot, or Salesforce, to streamline marketing processes, nurture leads, and improve customer engagement.
Utilise website CMS platforms such as ClickFunnels to build landing pages, integrate online form builders, and enhance website functionality.
Collaborate with the development team on API integration projects, leveraging data from external sources to enhance marketing strategies and campaigns.
Content creation skills by writing engaging and optimised copy, and utilising basic design skills using tools like Canva, ensuring visual appeal and messaging alignment is nice to have
Database management skills, including data collection, segmentation, cleansing, and ensuring data integrity and compliance is nice to have, but not required.

Requirements

Team oriented mindset with excellent communication and collaboration skills to work effectively with cross-functional teams
Proven expertise in Google AdWords, with a deep understanding of campaign management, keyword research, bidding strategies, and performance analysis.
Extensive experience in managing PPC campaigns on platforms like Facebook Ads, LinkedIn Ads, and other relevant advertising networks.
Familiarity with marketing automation tools, such as ClickFunnels, Zoho, HubSpot, or Salesforce, including experience in setting up automated workflows, lead nurturing, and reporting.
Proficiency in website CMS platforms, including landing page creation, website integrations, and online form builders.
Knowledge of API integration concepts and the ability to collaborate with developers to implement and leverage external data sources.
Strong written communication skills, with the ability to create compelling and optimised content for various marketing channels
Basic design skills using tools like Canva to create visually appealing marketing materials - not essential
Experience in database management, including data collection, segmentation, and maintenance.
Strong analytical skills and the ability to interpret data, generate insights, and make data-driven recommendations.
Excellent organisational and project management skills, with the ability to manage multiple tasks and meet deadlines.
Ability to work independently and remotely
Certification in Google Ads is a plus
Experience in digital marketing or advertising is a plus
Bachelor's degree in Marketing, Advertising, or related field preferable