Performance Marketer

WebEngage · India · posted today ago

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About this role

About Us

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021.

The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, São Paulo, and Dubai. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

Learn more about us at www.webengage.com

About the Role

We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you'll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.

P.S: This is an individual contribution role.

Responsibilities

Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd party platforms), and social media paid campaigns (Facebook, LinkedIn, etc.)
Own execution and management of keyword research and content gap analyses
Measure and report on all paid marketing campaigns' performance and assess against goals (ROI and KPIs)
Provide ongoing, actionable insights into campaign performance to the team
Run A/B testing and experiments, derive insights, and drive constant optimization across every step of the funnel

Requirements

5-6 years of relevant experience in performance marketing, ideally in a B2B SaaS environment
Hands-on experience running paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, and Adroll
Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, and SEMrush
Data-driven and metrics-focused, with the ability to quickly diagnose what's going wrong and how to fix it
Understanding of a typical SaaS lead cycle — from lead to opportunity to deal closure

Life at WebEngage

We take transparency very seriously — get a full view of team goals and a top-level view across the board through monthly and quarterly town halls
A highly inclusive work culture that promotes a relaxed, creative, and productive environment
Autonomy, open communication, and growth opportunities, while maintaining a healthy work-life balance
Company-sponsored offsites once a year to blow off steam with your work buddies (post-pandemic)

Perks & Benefits

Learning is a way of life — unlock your full potential backed by cutting-edge tools and mentorship (MacBook for Engagers, plus reimbursement for your WFH setup)
Best-in-class medical insurance (with COVID care facilities), mental health support programs, and a contemporary leave policy beyond standard sick leave