Performance Marketer

Performance Marketer

Dynime is seeking a data-driven and results-oriented performance marketer to plan, execute, and optimize high-impact digital marketing campaigns that drive measurable business growth. In this role, you will manage paid advertising across multiple platforms, optimize conversion funnels, analyze campaign performance, and continuously improve return on investment (ROI).

You will work closely with the Growth, Sales, Creative, Content, and Customer Success teams to generate qualified leads, increase customer acquisition, improve conversion rates, and maximize marketing performance across our global markets.

This role is ideal for someone who combines analytical thinking with creative experimentation and has a passion for scaling campaigns using data, automation, and AI.

About the Role

As a Performance Marketer, you'll be responsible for driving customer acquisition and revenue growth through data-driven paid marketing strategies. You'll manage advertising budgets, optimize campaigns, conduct A/B testing, and use analytics to improve performance across multiple channels.

You'll help grow MegaCorp's software, AI, consulting, digital marketing, business formation, and technology services while ensuring every marketing dollar contributes to measurable business outcomes.

Key Responsibilities

Paid Advertising

• Plan, launch, and manage paid advertising campaigns across multiple platforms.

• Optimize campaigns to maximize ROI and reduce customer acquisition costs (CAC).

• Manage advertising budgets efficiently.

• Scale winning campaigns while maintaining profitability.

• Continuously improve campaign performance using data-driven decisions.

Campaign Optimization

• Monitor campaign performance daily.

• Conduct A/B testing for creatives, audiences, landing pages, and ad copy.

• Optimize conversion funnels and user journeys.

• Improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).

• Identify new growth opportunities across digital channels.

Analytics & Reporting

• Track marketing KPIs and campaign performance.

• Analyze user behavior and attribution data.

• Build dashboards and performance reports.

• Present insights and recommendations to leadership.

• Forecast campaign performance and budget allocation.

Conversion Rate Optimization (CRO)

• Collaborate with designers and developers to improve landing page performance.

• Identify friction points in customer journeys.

• Test new messaging and user experiences.

• Improve lead quality and conversion rates.

Marketing Collaboration

• Work closely with Content, SEO, Creative, and Sales teams.

• Align campaigns with business objectives.

• Support product launches and promotional campaigns.

• Contribute to marketing strategy and planning.

AI & Automation

• Utilize AI tools to improve campaign efficiency.

• Implement marketing automation workflows.

• Explore predictive targeting and AI-assisted optimization.

• Continuously evaluate emerging advertising technologies.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).

• At least 2 years of hands-on experience managing paid advertising campaigns.

• Strong understanding of digital advertising platforms and campaign optimization.

• Excellent analytical and problem-solving skills.

• Experience managing advertising budgets and performance metrics.

• Excellent written and verbal communication skills.

• Ability to work independently in a remote-first environment.

Preferred Qualifications

• Experience with Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and TikTok Ads.

• Strong understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Experience using Looker Studio or Power BI for reporting.

• Familiarity with CRM platforms such as HubSpot or Zoho CRM.

• Experience in B2B SaaS, technology services, AI, consulting, or digital agencies.

• Knowledge of remarketing, attribution modeling, and marketing automation.

• Experience with SEO, email marketing, and conversion rate optimization is a plus.

Core Competencies

• Performance Marketing

• Paid Media Buying

• Google Ads

• Meta Ads

• LinkedIn Advertising

• Campaign Optimization

• Conversion Rate Optimization (CRO)

• Marketing Analytics

• A/B Testing

• Customer Acquisition

• Budget Management

• Attribution

• Lead Generation

• Data Analysis

• Growth Marketing

Tools You'll Use

• Google Ads

• Meta Ads Manager

• LinkedIn Campaign Manager

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Looker Studio

• HubSpot CRM

• Zoho CRM

• Google Workspace

• ClickUp

• Slack

• Notion

• Hotjar

• Microsoft Clarity

• SEMrush

• Ahrefs

• AI-powered marketing tools

What Success Looks Like

Within your first 6 months, you'll be expected to:

• Launch and optimize profitable multi-channel campaigns.

• Increase qualified lead generation while reducing customer acquisition cost.

• Improve return on ad spend (ROAS).

• Increase conversion rates across landing pages and campaigns.

• Build reliable performance dashboards and reporting systems.

• Contribute measurable revenue growth through paid marketing initiatives.

Benefits & Perks

• Competitive annual salary

• Performance-based bonuses

• Annual salary review

• Remote-first work environment

• Hybrid collaboration opportunities

• Flexible working hours

• Paid annual leave

• Festival bonuses (where applicable)

• Professional learning and certification support

• Advertising platform certification opportunities

• International project exposure

• Career advancement opportunities

• Access to modern AI-powered marketing tools

• Collaborative and innovation-driven culture

Career Growth

This role offers strong opportunities to advance into senior growth and marketing leadership positions, including:

• Senior Performance Marketer

• Growth Marketing Manager

• Paid Media Lead

• Head of Performance Marketing

• Growth & Revenue Lead

• Director of Marketing

Application Requirements

Please submit:

• Updated Resume/CV

• LinkedIn Profile (Preferred)

• Portfolio or case studies demonstrating campaign performance and ROI (preferred)

• Google Ads or Meta certifications (if available)

• Expected Annual Salary (USD)

• Notice Period

• Cover Letter (Optional)

Screening Questions

• How many years of experience do you have in performance marketing?

• Which advertising platforms have you managed?

• What is the largest monthly advertising budget you've managed?

• Which KPIs do you prioritize when evaluating campaign performance?

• Describe a campaign that significantly improved ROI or lead generation.

• Which analytics and reporting tools have you used?

• What is your expected annual salary (USD)?

• When can you join?

• Are you comfortable working remotely while collaborating with international teams and occasionally from a MegaCorp office when required?

Why Join Dynime?

Dynime is helping businesses around the world accelerate growth through software, AI, automation, consulting, digital transformation, and innovative technology solutions. Marketing plays a central role in our global expansion, and you'll have the opportunity to shape campaigns that directly impact business growth.

As our Performance Marketer, you'll work with modern advertising platforms, advanced analytics, AI-powered tools, and a collaborative international team while driving measurable results across diverse markets.

Equal Opportunity Employer

Dynime is committed to fostering a diverse and inclusive workplace where everyone has equal opportunities to grow and succeed. We welcome applicants from all backgrounds and make hiring decisions based on qualifications, skills, experience, and potential without discrimination based on race, ethnicity, gender, age, disability, religion, sexual orientation, or any other protected characteristic.

If you're passionate about data-driven marketing, scaling campaigns, and delivering measurable business growth, we'd love to hear from you.

Originally posted on Himalayas