Performance Art Director
About this role
About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About The Role
We’re seeking freelance Performance Art Director Consultants to join our talent collective and support a range of clients across industries. This role is ideal for creative leaders who can concept and execute high-performing ad creative that drives measurable results across paid channels.
Projects may include developing performance creative strategies, leading creative production, iterating on ad concepts, and collaborating closely with growth and paid media teams. Contract engagements typically range from 10–40 hours per week.
What You'll Do
Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy
Collaborate with client stakeholders to gather feedback and refine creative direction
Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)
Lead the creation of ad assets including static, video, and motion content
Collaborate with growth, paid media, and copy teams to align on strategy and messaging
Develop creative testing frameworks and iterate based on performance data
Analyze creative performance and optimize based on insights
Guide visual direction, storytelling, and brand consistency across campaigns
Partner with designers, editors, and creators to bring concepts to life
Stay up to date on creative trends, platform best practices, and emerging formats
What We're Looking For
Ability to confidently present and pitch creative work to clients and stakeholders
Strong communication skills with experience incorporating client feedback into creative execution
Strong portfolio of performance-driven creative work across digital channels
Experience leading creative strategy for paid acquisition campaigns
Ability to balance brand storytelling with performance optimization
Experience working closely with growth and paid media teams
Understanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.)
Strong visual design and art direction skills
Ability to iterate quickly and test multiple creative variations
Comfort working across different industries and brand styles
Nice to Have
Experience with UGC and creator-led content
Familiarity with video editing and motion design tools
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution
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